Greenwich, CT (PRWEB) November 18, 2013
Debuting a new video within its YouTube series, Pets Add Life (PAL) is thrilled to introduce “Mouse Rover,” featuring a space-driven, “talking” mouse that makes contact and quickly realizes the gravity of his situation. Surpassing thousands of views upon its launch, the video encourages multiple pet ownership and the joys pets bring to our lives.
“We’re thrilled to debut our latest video within the series, all designed to encourage multiple pet ownership of pets of all types,” said Bob Vetere, American Pet Products Association (APPA) President & CEO. “We’re pleased to see our fans enjoy Mouse Rover just as much as we do, and we encourage fans to stay tuned for more to come!”
As the creator, Andrew Grantham’s videos have received more than 100 million views and were named No. 2 on YouTube’s Top 10 videos of 2011. ‘Mouse Rover’ is the latest video in this PAL series in which he takes user generated footage of pets moving their mouths and edits them into hilarious banter.
Founded by The American Pet Products Association (APPA), the non-profit PAL campaign is designed to demonstrate the joys and benefits of responsible pet ownership and encourage increased animal adoption.
For more information on the PAL campaign, visit Facebook.com/PetsAddLife, PetsAddLife.org or to schedule interviews, or to request broadcast of the video, please contact Brooke Gersich at Brooke(at)theimpetusagency(dot)com.
The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPA membership includes more than 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit http://www.americanpetproducts.org for more information.