Charitable Checkout Launches DIY Cause-Marketing Service for Small Business

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Ideal solution for implementing caused-based marketing for 2013 holiday season and beyond

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Charitable Checkout, the company whose “Rewarded Giving” platform has powered cause-related marketing and contesting campaigns for major brands and celebrities like HGTV, Omaha Steaks, Live Nation and Shakira, announces the release of a new DIY service optimized for the needs and budgets of small and medium businesses.

According to Cone Media, over half of all consumers have switched brands in favor of one that they believed to be more socially responsible, which includes giving back in some way. Accordingly, business managers are increasingly realizing that they need to appeal to a new generation of consumers that heavily weigh corporate support of causes in their purchase decisions.

Although meaningful consumer engagement requires a year-round, 24/7 effort, with the holiday giving season nearly upon us, now is a great time for businesses to either start-up or step-up their outreach to 'conscientious consumers.'

Charitable Checkout’s Rewarded Giving service enables companies to visibly, measurably and profitably connect with consumers around shared values and, in the process, enhance their corporate image and drive customer acquisition and sales.

When people give to a business-endorsed cause via Charitable Checkout, they automatically get ‘Redeemable Rewards’ like discount coupons or loyalty points. They also get publicly thanked in their social media channels, allowing donors to share their participation with their friends and family in a tasteful and non self-congratulatory way.

Charitable Checkout‘s new DIY offering enables any business to easily create a campaign to benefit any of over 1.5 million North American non-profit organizations. They can upload their coupon rewards, customize their social media ‘thank you’ posts, and personalize with video, images, and color palette. The process is intuitive, and it takes only minutes to create a customized, professional web interface that allows customers to give to the charities that businesses select.

Each campaign lives on a landing page hosted by Charitable Checkout that can also be easily embedded into company Web and/or Facebook Pages.

From that point on, all business managers need to do is promote their campaigns. Charitable Checkout handles all other details, including donation remittances, distribution of donor receipts, fulfillment of consumer rewards, and analytics reporting.

Regardless of how much social media, click-throughs, user data and sales (12.8% of donors redeem their coupons), are generated, the price point for this service starts at just $9.99 per month, and includes a 15 day free trial.

Business managers can learn more and sign-up at:

Charitable Checkout additionally offers an Affiliate Program for bloggers and B2B enterprises that reach a business audience. The company pays a bounty for each referred sign-up and paid subscription. To get more information and sign-up, visit:

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Julia Lyon
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