Innovative Giving Platform Givelocity Chooses Leverage PR as Public Relations Agency of Record

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Givelocity will help drive even greater social impact as a one-of-a-kind platform for giving communities and corporate donors.

Givelocity, a leading portal for shared giving that leverages crowdsourcing to drive funding support to social causes, formally announced the hiring of Leverage PR to serve as its national agency of record. Leverage PR will assist Givelocity in gaining widespread recognition of its innovative giving circle model, which allows users to access public communities or private communities (by invitation only) to raise and distribute funds to social causes that they are commonly passionate about. Founded by Susan Cooney, a Silicon Valley entrepreneur who helped launch genre-defining companies LinkExchange and PayPal, Givelocity is set to launch its website on ‘Giving Tuesday,’ December 3, 2013.

Leverage PR will implement a number of strategic communications initiatives for Givelocity, focusing on the platform’s unique advantages in the technological, entrepreneurial and philanthropic sectors. With the holidays fast approaching, Leverage PR hopes to spread awareness of how Givelocity and its social giving circle solution will allow both individuals as well as major corporations to raise funds collaboratively, vote on the causes they are most passionate about, and then safely distribute their funds at the end of each month.

“We are thrilled to be assisting Givelocity in this venture and to spread the news about what they’re doing to impact social causes in the community,” said Joy Schoffler, principal of Leverage PR. “What Givelocity is doing for businesses, individuals and society really excites us because it allows us to continue to work with thought leaders who are innovators in their fields.”

Leverage PR has a successful track record in increasing the profiles of many individuals and companies within the crowdsourcing and entrepreneurial communities. Givelocity’s socially-engaging platform will further position the company in having an even greater impact in the philanthropic field.

“We are excited about our partnership with Leverage PR as we feel they will help us to effectively launch and build our brand,” said Cooney, CEO and founder of Givelocity. “Leverage PR has a solid reputation for working with leading financial and social enterprise platforms, and I believe they truly understand how to effectively raise awareness of Givelocity’s unique fundraising model.”

What makes Givelocity so groundbreaking is the fact that anyone (even the everyday small donor) can set up or join a giving circle (called ‘neighborhoods’) for as little as one dollar. Because donors are giving as part of a shared community, a dollar giver is able to join in with thousands of other like-minded givers to amplify their voices and make a larger impact on a charity or cause. Corporations can even use the platform to set up private communities, which allow employees, customers or social media fans to vote on the charities they feel the corporation should support. This allows companies to be more altruistic in their giving while also engaging the valuable feedback of their fans and employees.

Givelocity’s model also offers a more sustainable way to give to charities than traditional platforms, which only focus on a never-ending list of individual projects and rely on unsustainable one-time or event driven giving. With Givelocity’s portal, contributing members can easily create recurring payments through the subscription-based giving feature, much like how automatic payments are set up for bills. Members can ‘move in’ to multiple neighborhoods based in their philanthropic goals or affinity. In addition, Givelocity partners with Charity Navigator, America’s largest independent charity evaluator, allowing users to access leading charitable organizations that have “high credibility” ratings removing the worry of where their contributions are distributed.

About Givelocity

Givelocity is a unique online platform designed to allow everyday people to create theme-based giving circles, or neighborhoods. An enterprise-level solution, Givelocity is also designed to support corporate donations through shared communities by leveraging crowdsourcing technology. Its easy-to-use portal puts the giver in charge, as individuals and businesses can vote on where donations are going to have the most impact. The Givelocity platform provides a sense of community that reinforces social and economic equality, with the advantage of offering anonymity and better mapping of credible, accountable charities. With more scalable and sustainable donating, Givelocity is changing the way people can give back, as this shared-giving model increases the impact on beneficiaries and lessens the impact on wallets.

About Leverage PR

Leverage PR is an Austin-based full-service public relations firm that delivers strategic planning, media relations and communications strategies to companies within the financial, legal, and technology industries. With more than fifty years’ collective experience within traditional and alternative financial markets, Leverage PR’s team possesses a deep understanding of the opportunities and challenges facing clients. In addition to full-service public relations packages, the firm offers CrowdBuilder, a small business PR technology platform that helps businesses build their crowd of customers, investors and fans in as little as six weeks. More information can be found at and or by calling (512) 502-5833.

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Carol Oscarson
Leverage PR
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