“Companies need to take all they’ve learned from using behaviorally-targeted email marketing to lift revenues and apply it to the main place they interact with prospects and customers: their websites,” said Arthur Sweetser, CMO of Evergage.
Boston MA (PRWEB) November 20, 2013
An upcoming free 30-minute webinar will help marketers learn how to deliver real-time, triggered, behaviorally based messages right from their websites. Evergage (http://evergage.com), provider of real-time behavior-based web personalization, and Ken Magill, editor of The Magill Report, will co-host “Get More ROI from Email Marketing with Real-time Web Personalization,” November 21 at 1:00 p.m. EST. For more details and to register, please visit: http://bit.ly/16KNDOX
“Companies need to take all they’ve learned from using behaviorally-targeted email marketing to lift revenues and apply it to the main place they interact with prospects and customers: their websites,” said webinar presenter Arthur Sweetser, CMO of Evergage. “This webinar will help marketers learn how to increase customer success and conversions by creating a contextually relevant experience for visitors based on the actions they take on the site, whether it’s their first visit or fifth.”
Ken Magill, editor of The Magill Report, will also present during the webinar. The Magill Report offers “Marketing’s Weekly Dose of the Truth,” offering fearless reporting and rare insights from someone with real-world direct marketing experience in The Magill Report.
Topics of the webinar will include:
- Growing an email database with real-time web personalization
- How to reinforce messaging between email and the website
- How easy it is to implement
- Six brief case studies
- Evaluating real-time web personalization readiness
Who: Evergage and The Magill Report
Arthur Sweetser, CMO, Evergage
Ken Magill, editor, The Magill Report
What: Webinar, “Get More ROI from Email Marketing with Real-time Web Personalization”
When: Thursday, November 21, 1:00 p.m. EST
About Ken Magill
You may know Ken Magill, formerly the man behind the Magilla Marketing e-mail newsletter. His unique voice, candor, and expertise attracted a select audience of Internet marketing insiders that regularly sold out the available advertising to leading interactive-services and -technology providers trying to reach decision makers. Now, Ken is bringing that edge to his own venture at MagillReport.com. His new venture provides readers and advertisers with the same insightful reporting and honest voice, the opportunity to engage in the dialog, and the ability to benefit from and contribute to a select library of insightful how-to and reference information on best practices in interactive marketing.
The Evergage platform delivers real-time web personalization to more than 50 million web visitors, optimizing site conversions and customer success for over 60 organizations, including EIG, Gardener’s Supply Company, Acquia, DYN, Sittercity, and Millward Brown Digital. A Boston Inno 2013 “50 on Fire” finalist, Evergage's tools empower marketers and customer success teams with real-time dynamic content and inline messaging features, such as information bars, call outs and smart task lists, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers. Founded in 2010 as Apptegic, Evergage has offices in Boston and San Francisco. For more information, visit evergage.com or contact the company at sales(at)evergage(dot)com or 1-888-310-0589.
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Quick Facts / Stats:
The Company: Evergage
Linked in: http://www.linkedin.com/company/evergage
News page: evergage.com/press