Jill Milan Introduces ‘Lucky’ Pendant to Benefit Southern California Thoroughbred Rescue

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Net proceeds from sterling silver pendant to support non-profit horse rescue organization SCTR.

Lucky silver pendant for SCTR by Jill Milan

Lucky silver pendant for SCTR by Jill Milan

It is unfortunate so many of these fine animals end up in unsafe situations. I feel a personal connection to horses and am grateful to SCTR for the work it does and happy to be able to help in even a small way.

Jill Milan®, a provider of designer Italian handbags, today announced its first jewelry offering as part of a fundraising effort to support Southern California Thoroughbred Rescue, a non-profit organization which rescues at-risk thoroughbreds from slaughter. The "Lucky" pendant, made of sterling silver, is named for a horse recently rescued by SCTR and net proceeds from its sales will help defray costs of care and rehabilitation for Lucky and other rescued horses.

"We are so pleased that our first jewelry item will support the great work that the volunteers at SCTR do for these horses," said Jill Milan founder and CEO Jill Fraser. "It is unfortunate so many of these fine animals end up in unsafe situations. As someone who has owned Thoroughbreds myself, I feel a personal connection to horses and am grateful to SCTR for the work it does and happy to be able to help in even a small way."

The Lucky pendant was designed by a leading California designer of luxury jewelry and features a horse’s head in profile. Made in Florence, Italy, of sterling silver, the Lucky pendant is available in limited release and retails for $150. It is available for purchase online at http://sctbrescue.org/The_Lucky_Pendant.html. Net proceeds support SCTR.

"Lucky is a thoroughbred we rescued a few weeks ago from a former owner who had been using him for tripping, a practice which entails roping a horse repeatedly until he falls," said Caroline Betts, founder of Southern California Thoroughbred Rescue. "This practice frequently results in catastrophic – and often lethal – injuries. In this case, Lucky had severe injuries to his chest and legs, which require ongoing, and expensive, veterinary care."

SCTR rescues Thoroughbreds of all ages with a primary goal of rescuing horses at livestock and "low-end" auctions which sell horses for the value of their meat. SCTR currently has 25 Thoroughbreds under care, ranging in age from 4 to 23 years. These horses, which as racing prospects typically sold at prestigious yearling sales for amounts exceeding $100,000, often sell at livestock auctions for as little as $185.

The Jill Milan collection of luxury handbags is made entirely in Italy, by Italian artisans using Italian materials. Features include hand stitching and metalwork handmade by craftsmen who create jewelry for Europe’s leading luxury brands. All Jill Milan products are free of animal-based materials such as leather, fur and wool. Jill Milan handbags have become a favorite of celebrities for red carpet events. Actress Amy Poehler carried Jill Milan to the Emmy Awards in September, and other celebrities carrying Jill Milan on the red carpet include two of February’s Academy Award recipients – Anne Hathaway carried Jill Milan to premieres for her films "Les Miserables" and "The Dark Knight Rises," and Jennifer Lawrence carried Jill Milan to events leading up to January’s Golden Globe Awards.

About Southern California Thoroughbred Rescue

Founded by USC professor Caroline Betts, Southern California Thoroughbred Rescue (SCTR) is an all-volunteer, registered 501(c)(3) charity with a mission to rescue thoroughbred horses, bred and raised for racing, from slaughter, neglect and abuse. Visit Southern California Thoroughbred Rescue on the Web and follow SCTR on Facebook.

About Jill Milan

Jill Milan is a provider of luxury Italian handbags and fashion accessories. Made of exquisite materials, Jill Milan products are crafted in Italy by artisans who have created handbags and accessories for some of Europe’s best known fashion houses. All Jill Milan products are free of animal-derived materials, and the company contributes to animal-welfare organizations. Jill Milan is the only luxury handbag line entirely free of animal-derived materials which regularly appears on Hollywood’s red carpets. Visit Jill Milan on the Web and follow Jill Milan on Facebook.

Jill Milan and the Jill Milan logo are registered trademarks of Jill Milan LLC, and are protected by trademark laws of the United States and other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. All other product and company names are trademarks or registered trademarks of their respective companies.

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