Illuminode Adorns Krewella Concert Backdrop
Los Angeles, CA (PRWEB) December 04, 2013 -- LED technology provider Illuminode built the custom hardware and LEDs used for the concert backdrop used by touring electric dance music (EDM) trio Krewella. The cutting-edge technology allows lighting crew-members total control of the LED experience.
The project represents the first time Illuminode’s lights and equipment decorated a stationary stage backdrop.
“We’ve created wearables and other stage props, but it is the first time it is part of the fixed stage infrastructure itself,” co-founder Hruby McHugh says.
“It demonstrated our ability to build customizable, robust equipment that can withstand the special pressures of a touring show.”
For Illuminode, the project spawned in July when the company was approached by Stefano Novelli, an L.A.-based design and fabrication group, after it discovered Illuminode's work in its viral explainer video and it serving as a Beacon sponsor for San Francisco’s Bay Lights project. With some of the components coming from Deskontrol in Spain, the design was conceptualized by V Squared Labs of Los Angeles.
In August, the building of the set began. One major goal in manufacturing the custom equipment was ensuring it was durable enough to handle the constant assembly and disassembly during the tour.
Moving forward, the work with Krewella is expected to usher in more Illuminode projects in the realm of EDM entertainment, an area it has targeted since its inception.
“One of the reasons we got into this business was because of our love of wearables and the EDM scene, and we are very happy to be combining two of our passions: music and illumination,” McHugh says.
About Illuminode:
Los Angeles-based Illuminode, founded in 2011, provides interactive LED lighting for cities, festivals, and other clients worldwide. Its lights function with human interaction, whether it is a DJ’s push of a button, or simply the roar of a crowd. Illuminode aims to lead the way in LED lighting by delivering its groundbreaking technology that revolutionizes the way people experience live events and view public structures. Twitter: @Illuminode
Hruby McHugh, Illuminode, +1 (310) 775-7500, [email protected]
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