To combine content marketing and display advertisements together is the best choice of abrasives industry to establish brands internationally.
Zhengzhou, China (PRWEB) November 22, 2013
The Second China International Abrasives & Grinding Exhibition was held with a complete success in Zhengzhou. iAbrasive, a newly emerging force in the abrasives industry, became the primary focus of abrasives associations and medias in China.
The Exhibition had been successfully held for three days at Zhengzhou International Convention and Exposition Center, which brought together a large number of exhibitors and visitors from various countries or areas. iAbrasive, as a local company, took an active part in the exhibition as well. Its first appearance to the public made it the primary focus of abrasives associations and medias. Several industry medias in China reported about this newborn company,which aroused many people’s interest.
According to a Chinese report dated on Nov. 18, 2013 (http://news.momo35.com/2013/11/18095853885.html), iAbrasive is a professional business to business foreign trade platform for abrasives and abrasive products only. Similar to other comprehensive websites, it provides an open platform through which a deal can be made between buyers and sellers. Based on the whole abrasives industry, iAbrasive offers users many basic services without any charges.
“Users can get a free shop on iAbrasive only by registration and verification (sign in here: http://www.iabrasive.com/signup?c=signup&country=US&lang=en_US),” introduces Lei, the founder of the company, “A verified member of iAbrasive is allowed to release as many as 200 products and has access to Buyers DB.”
Apart from the basic services, what attracted people most was the new item named “iBrand” that the company launched on the exhibition. It was another service which aimed at helping outstanding enterprises build up their own brands in the world's abrasives industry. Three aspects were covered in this item, i.e., sponsorship advertising on special pages for one year, homepage recommendation for a month and five press releases.
“It will open up a new way of abrasives foreign trade marketing through network. In the networked era, we should make full use of internet to promote businesses. Therefore, to combine content marketing and display advertisements together is the best choice of abrasives industry to establish brands globally.”The expert says so after a visit to the booth of iAbrasive.