Gravy Announces Launch of Soccer Experience 360 Connecting Fans Socially Online and Offline

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Largest Local Experience Platform Improves Soccer Fan Experience

Gravy is really embracing and empowering soccer fans with the launch of this innovative product. - Jose Espinoza, VP of Strategy and Business Development at Mercury Mambo

Gravy, the largest local experience platform, announces today the launch of Soccer Experience 360. Built for national soccer fans in the United States and across the world, Soccer Experience 360 makes it easy to know where nearby to watch upcoming matches and what fans are sharing about the match through Facebook, Twitter and Instagram.

Soccer Experience 360 also provides a discussion forum, timely email updates and relevant news stories for each national team. For example, fans of the United States Men’s National Team (USMNT) can easily discover viewing parties going on nearby, what other USMNT fans are saying, across the world, during the match and share their thoughts about the team leading up to and during World Cup 2014.

“Gravy is really embracing and empowering soccer fans with the launch of this innovative product,” said Jose Espinoza, VP of Strategy and Business Development at Mercury Mambo. “As a marketer, this product presents a unique opportunity to tap into the most popular sport in the world and the 1 billion fans+ projected to watch and engage with World Cup 2014.”

As the most comprehensive source for events and experiences in the United States and an expert in local, social and mobile technology, Gravy worked with soccer fans to improve the overall fan experience in a private beta over the last few months. Fans found Gravy's knowledge about what’s going on in order to connect fans at a match and those watching the match remote to be extremely exciting.

“Our goal is to create a complete fan experience by connecting fans offline and online,” said Victoria Clark, Co-Founder of Gravy. “During the private beta of Soccer Experience 360 we observed fans eager to learn about the thousands of viewing parties going on and engage with other fans socially during the national soccer matches,” said Clark.

See Soccer Experience 360 in action today for the USMNT’s friendly match today against Austria and Mexico’s World Cup Qualifying match early tomorrow against New Zealand: http://fan.findgravy.com/?united-states-mens-national-team-usmnt.

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Victoria Clark
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