The mobile customer experience is becoming essential to the customer journey, and companies must develop an omni-channel strategy that creates a seamless transition from mobile to online to phone.
Stamford, CT (PRWEB) November 21, 2013
Frank Schneider, VP of Customer Experience Solutions for Creative Virtual, will present at the Gilbane Conference as part of the “Re-imagining the Future: Technology and the Postdigital Experience” track on Wednesday, December 3rd at 1:30 PM. Schneider’s presentation is entitled “Come As You Are: Multi-Modal Interface is Essential to Mobile Customer Engagement,” and will focus on how to create compelling mobile customer experiences while exploring how companies can leverage currently available technologies on mobile devices to create meaningful engagements.
"The mobile customer experience is becoming essential to the customer journey, and companies must develop an omni-channel strategy that creates a seamless transition from mobile to online to phone,” Schneider said. “The number of people performing a majority of their business transactions via mobile devices is increasing every day, and businesses must be ready for this demand whether customers wish to speak, type or tap to access information and receive support. Personalization via backend integrated knowledge management is also an essential component in the mobile customer experience.”
Gilbane Conference 2013 will focus on managing, measuring, mobilizing and monetizing “Content and the Digital Experience” and will run from December 3-5 in Boston, MA. The event will be held at the Westin Boston Waterfront. Keynote speakers include Sara Larsen of SAP Americas, Meghan Walsh of Marriott International and Scott Brinker, CTO of ion interactive. View the full conference program online and register here to attend the show. Creative Virtual is an Associate Sponsor of this event.
About Creative Virtual
Creative Virtual is a leader in self-service customer experience management solutions for enterprises. Global organizations like HSBC, Verizon, CA Technologies, E*TRADE, Lloyds Banking Group, Renault and National Rail Enquiries rely on our technology to optimize their customer support, sales, marketing and call center teams, reduce costs, increase online sales, and achieve operational excellence across mobile, web, and social media channels. Since 2004, Creative Virtual has built the most advanced technologies in knowledge management, natural language processing, and virtual assistants to help businesses deliver intelligent, personalized customer experiences that reduces email and call volume, builds brand loyalty, and increases customer engagement at a lower cost per conversation. Delivering accuracy of over 90% and call deflection of up to 50%, our platform is the most compelling self-service product in the world today. For more information about Creative Virtual solutions, products and software, please visit our website at http://www.creativevirtual.com.