Rather than presenting consumers with pills, Omega Heaven allows people to enjoy the same dose of omega-3 in a delicious, convenient way.
Venice, FL (PRWEB) November 21, 2013
On November 13th, Omega3 Innovations’ chocolate-covered Omega Heaven® cookie took home first prize in the omega-3 category of the Editor’s Choice Awards at SupplySide West in Las Vegas. The prestigious Editor's Choice Awards, which recognizes achievements in innovation and market significance of products from around the world, marks Omega3 Innovations’ first international award.
The Omega Heaven, a gluten-free oat fiber cookie, contains 1,000 mg of EPA/DHA, or the equivalent omega-3 serving found in 3½ regular fish oil capsules.
Omega3 Innovations’ co-founder, Bo Martinsen, MD, said the Venice-based biotech company developed the cookie in order to provide children and adults with a more appealing way to consume their omega-3 fish oil.
"We believe the Omega Heaven represents a shift in attitude," said Martinsen, "Rather than presenting consumers with pills, Omega Heaven allows people to enjoy the same dose of omega-3 in a delicious, convenient way."
Besides omega-3 fish oil, the Omega Heaven is rich in beta glucan oat fiber and antioxidants from non-alkalized dark chocolate, says Omega3 Innovations’ co-founder, Anne-Marie Chalmers, MD. In addition, the Omega Heaven contains no trans fats, added sugars or preservatives, and is gluten-free.
"The cookies tasted good and not fishy," said Heather Granato,Vice President of Content, Health and Nutrition Network at Virgo. She also noted that the editorial team found the omega-3 delivery system intriguing, stating, "The combination of the oat fiber and dark chocolate deliver additional healthy ingredients for a 'healthy halo' effect."
Omega Heaven won over products from omega-3 industry heavyweights like Nordic Naturals, Essential Formulas Inc., Nutrigold Inc., and Wild Planet Foods.
"The Omega Heaven paves a new future for omega-3 nutrition," said Martinsen. "By combining wholesome ingredients into a delicious and convenient presentation, this cookie takes a holistic approach to improving consumers’ well-being."
About Omega3 Innovations
Founded by Bo Martinsen, MD, and Anne-Marie Chalmers, MD, – two physicians who have worked with omega-3 fish oil for more than 15 years – Omega3 Innovations offers a complete line of fresh omega-3-based foods, including Omega Cure® liquid fish oil, Omega Cookie®, chocolate-covered Omega Heaven® cookies and Omega Passion® frozen chocolate truffles.The company was named a winner in the category of innovation at the 2010 annual Economic Development Corporation of Sarasota County’s Hall of Fame awards. The honor resulted from being the first company to create a bakery product containing an effective dose of omega-3 fish oil.