Worthington, Ohio (PRWEB) November 19, 2013
Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2013 Retail Winners & Losers at the Morgan Stanley Global Consumer and Retail Conference today. Pam Goodfellow, principal analyst for the firm, presented a list of select retailers along with emerging holiday trends.
The terms “winners” and “losers” are relative with consumer spending expected to be down this year. While 2013 is the first holiday season that is forecasted to be down since the recession, there are some bright spots this year. Retailers that have an effective omnichannel strategy, are promotion-heavy, and carry a strong consumer base of higher-spending Gen X’ers will likely perform better than others in a zero-sum game.
Holiday 2013 Retail Winners
Honorable mention: JC Penney
On the other hand, some retailers have a customer base that is more susceptible to uncertain economic conditions, which will likely impact their outlook for the holiday season.
Holiday 2013 Retail Losers
Toys R US
“Knowing who your consumers are and how they are feeling is even more critical when you are grasping for a smaller piece of the pie in an off holiday season,” said Pam Goodfellow, Principal Analyst and Consumer Insights Director for Prosper. “We’ve identified a mix of key metrics that enables us to look at a holistic view of shoppers to predict which retailers may be positioned for a better holiday season this year.”
The list of select retailers was compiled using factors such as key demographic information, economic sentiment, loyalty/cross shopping, retail positioning, and proprietary Prosper analytics such as the Happiness Score, Impulsiveness Score and Mobile Aptitude.
For more Holiday 2013 information and to download presentation materials, click here.
Prosper Insights & Analytics™
Prosper Insights & Analytics provides advanced business intelligence using sophisticated analytical software to examine big datasets and provide answers to executives via its cloud-based InsightCenter™ platform powered by Prosper Technologies. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper Insights & Analytics delivers insights for executive decision making. Further, it is continually identifying unique insights through analytics to enable marketers to make knowledge-based decisions rather than relying on intuition. To learn more: http://www.ProsperDiscovery.com
Chrissy Wissinger, Director, Communications
Pam Goodfellow, Consumer Insights Director