Don’t Let Fashion be Pigeonholed by Embarrassing Sweat Stains

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Exert Co. releases Exert Smart Body Coolant, a spray that activates when skin temperature rises, cooling the body by 2-6 degrees to effectively alleviate sweat stains.



Whether it’s the result of stress, medication, anxiety, menopause, environment, or even physical exertion, Exert provides invisible, scent free, hypoallergenic all-day protection.

Sweat stains are a pesky annoyance for anyone that has them. They pigeonhole one’s fashion choices substantially, leaving dark colors and loose-fitting clothing as the only real options. Sweat stains should not be feared and with Exert Co.’s premiere product, Exert Smart Body Coolant, they won’t be.

Once sprayed on the body, Exert activates only when there is a skin temperature spike. Exert doesn’t feel cold when applied but instead works by drawing heat away from the body only when the body needs it. When skin temperature rises, Exert activates and cools the skin by 2 to 6 degrees. When body temperature drops to normal, Exert recharges and is ready to cool again without the need to reapply.

This product is welcomed news to approximately 10 million men and women in the U.S. who suffer from hyperhidrosis, a medical condition in which someone sweats excessively. With an estimated 32 million additional people who sweat excessively, but are not officially diagnosed, understand the embarrassment of sweating through one’s clothing at inopportune times.

“Whether it’s the result of stress, medication, anxiety, menopause, environment, or even physical exertion, Exert provides invisible, scent free, hypoallergenic all-day protection,” explained Christopher Joyce, CEO of Exert Co.

The technology behind Exert’s effect is supported by a 2010 study published in the Journal of Applied Physiology. Charkoudian explains that one’s core temperature, and one’s skin temperature are separate measures, but still connected. A warm core does not automatically create a warm skin temperature. Charkoudian concludes that the best way to maximize blood flow, improve aerobic exercise, and minimize sweating, is to have a warm core with a cool skin temperature. Exert facilitates exactly that by acting as a portable, cooling, micro-climate that allows the core to stay warm but keep the skin cool.

Exert Smart Body Coolant is the culmination of more than three years of development, research, and testing by Exert Co., which was founded by Mr. Joyce and Arvind Rao, Chief Innovation Officer.

When everything fits perfectly, there is nothing that ruins an outfit, and one’s confidence more, than an embarrassing sweat stain. From the underarms to the lower back to the neck, Exert is able to keep the wearer cool all day and keep his or her clothing as fresh as when they are put on.

A 4 to 6 week supply of Exert Smart Body Coolant retails for $30. To learn more about Exert Smart Body Coolant visit or call 877-929-9922.

About Exert Smart Body Coolant

Exert Smart Body Coolant is a once a day body spray that activates only when skin temperature spikes. Exert cools the body by up to 6 degrees. Whether it’s menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert Smart Body Coolant helps regulate skin temperature. To learn more visit

About Exert Co.

Exert Co. is a Wilmington, DE based company that makes smart, functional, consumer products that solve “big market” problems in completely new ways.

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Jacob Markiewicz
Joyce Co
+1 3023004671
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Christopher Joyce
Joyce Co
302 353 4018
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