SAN DIEGO (PRWEB) November 21, 2013
i.d.e.a. has acquired Rappaport Communications and hired its founder, Amon Rappaport, to expand the agency’s client roster and offerings in the corporate responsibility, sustainability and social impact sectors. Rappaport will serve as vice president, brand purpose and brings to i.d.e.a. his client relationships and expertise in the field, developed through more than 16 years of experience in senior marketing communications roles and agency positions.
As chief storyteller of Rappaport Communications, he developed a public affairs and communications strategy for the Blue Shield of California Foundation, trained youth brand ambassadors to launch a White House jobs and education initiative with President Obama and served other clients including Life Technologies and Revolution Foods. At i.d.e.a. Rappaport will continue work with his existing clients, including The Conservation Fund’s “Parks with Purpose” initiative, Schneider Electric’s sustainability services division and the Automotive Industry Action Group’s corporate responsibility program. This adds to i.d.e.a.’s record of similar work, including advertising, branding and reputation assignments for Sempra Energy’s clean power solutions, San Diego Gas & Electric’s energy efficiency campaign and ecoATM’s innovative kiosks that reward consumers for reducing e-waste.
Rappaport’s prior positions include: communications director of BSR (Business for Social Responsibility), a sustainable business network and consultancy, where he led global marketing communications, launched BSR’s new brand identity and consulted with clients including Wells Fargo and the Campbell’s Soup Company; marketing director of the San Francisco AIDS Foundation; and communications director of Common Sense Media. As a senior account executive in the social marketing practice of Porter Novelli, he also led media advocacy on the award-winning “Truth” teen anti-tobacco campaign and helped launch President Clinton’s youth anti-drug campaign.
Rappaport has been quoted multiple times in The Wall Street Journal, Advertising Age and The New York Times, and has secured extensive coverage in these and other top-tier media outlets. His speaking appearances include BSR, the American Marketing Association Cause Conference, the Green Biz Forum, Sustainable Brands and Independent Sector; his writing, photography and video productions have been featured in a variety of media.
Read Rappaport’s first i.d.e.a. blog on cause marketing here.
For more information, visit http://www.theideabrand.com.