2013 Mega Awards: Recognizing the Year's Best in Ancillary Revenues, Loyalty and Co-Brand Card Campaigns

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Most Innovative Loyalty, Airline and Hotel, Ancillary Revenue and Co-Branded Card Achievements Rewarded

Celebrating the most effective campaigns and innovations for driving ancillary revenues, loyalty and co-brand card adoption, the 2013 Mega Awards and Gala sponsored by MasterCard recognized the companies that are pushing the boundaries of innovation within the airline, hotel and travel industries.

The annual ceremony, held in Vancouver on November 13, 2013, attracted a record number of entries from across all travel sectors that were judged on innovation and campaign results.

“For the 4th consecutive year, we received dozens of entries from global brands to small start-ups showcasing brilliant ideas that are shaping the airline, loyalty and travel industries,” said Michael Smith, Executive Chairman of Mega Event and Managing Partner of Airline Information. “Our judges rewarded the year's very best innovations they feel will help airlines and travel brands improve their customers’ experience in new ways and through new channels.”

Representing brands from every corner of the globe, the 2013 Mega Award winners included:

  •     Loyalty Campaign of the Year: Carlson Rezidor, Fastest Way to a Free night from Club Carlson
  •     Loyalty Innovation of the Year: Emirates, Dubai E-gate immigration technology embedded in FFP card
  •     Ancillary Revenue Campaign of the Year: WorldSIM, Cross promotional campaign from boarding passes to in-flight magazines
  •     Ancillary Revenue Innovative Technology: Navitaire, New Skies Passenger Services Solution
  •     Co-branded Card Campaign of the Year: British Airways Executive Club prepaid card
  •     Co-branded Card Innovation of the Year: Virgin Australia, Velocity Global Wallet – dual FFP and prepaid card

A Lifetime Achievement Award was also presented to Rupert Duchesne, Group CEO of Aimia, for being at the forefront of loyalty, ancillary revenues and co-brand card innovation – all central to the Mega Event’s mission and purpose.

“On behalf of Aimia and our more than 4,000 team members around the world I am honoured to be recognized for the vision and innovation that are core to Aimia’ s continued growth and success,” said Duchesne. “At Aimia we run many of the world’s most successful loyalty programs – for ourselves and for our customers. By remaining focused on innovation and strengthening customer relationships, Aimia is shaping the loyalty market globally, building deeper, more meaningful relationships for our partners, our customers and our members.”

“We are delighted to have won a Mega Award in recognition of the successful launch of British Airways Multi-Currency Cash Passport™,” said James Hillier, Manager, British Airways Executive Club. “We are always looking for new ways to improve our offering to Executive Club members to make their journeys even better, and are very proud of our collaboration with MasterCard, Access Prepaid and the Avios Group.”

The 2013 Mega Awards were held in conjunction with the 9th annual 2013 Mega Event, sponsored by ICLP and Collinson Latitude. The 3-day conference focused on the next generation of travel and how, by utilizing SoLoMo (Social, Local and Mobile) strategies, airlines and travel brands can remain relevant and profitable in the era of the mobile-enabled traveller and increase consumer engagement, loyalty and revenues through these new channels.

To view more information about the 2013 award winners and this year’s Mega Award judges, please visit: http://www.Mega-Awards.com.

For more information about the 2013 Mega Award winners or to arrange interview the awards’ organizers Airline Information, please contact media representative, Vanessa Horwell at 305.749.5342 x232 or vanessa(at)thinkinkpr(dot)com.

About Airline Information
Airline Information is an established innovator in commercial aviation management conferences and publishing. Over 200 airlines regularly attend Airline Information conferences and forums worldwide. The firm provides airline professionals and industry suppliers with free high-quality online publications as well as professional guidebooks and management consultation in loyalty, and ancillary revenue development. For more information, please visit: http://www.airlineinformation.org.

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Vanessa Horwell
ThinkInk PR
+1 305.749.5342 Ext: 232
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Danielle Mason
ThinkInk PR
305.749.5342 235
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