Swanson Tool Introduces First Tape Measure to Grip Round Objects

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GripLine and ProScribe tape measures simplify everyday construction and DIY projects to make projects more efficient and precise.

The Savage® GripLine™ features a patent-pending rotating tip that is specifically designed to hold rounded edges up to 2-inches in diameter.

This multi-function, magnetic and pivoting tip is what makes the GripLine tapes a truly innovative solution for builders, contractors, plumbers, electricians, carpenters, and DIYers.

Swanson® Tool announced the release of two innovative tape measures at the Specialty Tools & Fasteners Distributors Association (STAFDA) Annual Convention and Trade Show that streamline everyday construction and DIY projects. The GripLine™ is the first tape measure engineered to grip rounded edges, while the ProScribe™ features a patented scribe guide and centering pin to measure and mark to cut lengths and radiuses.


The new GripLine features a patent-pending rotating tip that is designed to hold rounded edges up to 2-inches in diameter, such as metal conduit, rebar, threaded rod, PVC and black iron pipe. With the ability to catch, hold and measure multiple types of materials, the new GripLine tape is ideal for plumbing, electrical, builder and carpenters, framing pros and DIY enthusiasts.

A slotted groove in the innovative, pivoting head allows the oversized 1-3/8-inch tip to slide seamlessly toward an object, thereby extending the tape’s gripping range and strength.

In fact, this free-moving tip makes the GripLine the industry’s only tape measure capable of extending up to 1-inch of additional surface area and holding force toward any edge or endpoint. With the 360-degree hooking capability, this new tip design gives contractors’ maximum control when drawing the tape against an object, making the tape feel more like an extension of their arm than a hand tool.

“This multi-function, magnetic and pivoting tip is what makes the GripLine tapes a truly innovative solution for builders, contractors, plumbers, electricians, carpenters and DIYers,” says Loren Doppelt, Director of Product Development and Marketing for Swanson Tool Company Inc., a pioneer in layout, leveling and measuring tools since 1925.

“Combined with an 8-1/2-foot standout and pivoting magnetized tip design, the GripLine tape saves time spent securing conventional measures by allowing the user to grip multiple types of surfaces from a significant distance.”


The ProScribe tape measure features an innovative, retractable scribe guide and centering pin to help contactors measure and mark to cut lengths and radiuses. Marketed under the company’s professional-grade Savage brand, the patented ProScribe integrates several valuable marking functions, including the compass-like ability to measure and scribe circles, as well as the chalk-line-accuracy to measure and mark/score straight lines.

The retractable, 1-1/2-inch rigid scribe guide allows contractors to transfer a specific measurement by sliding the guide along the edge of a board or drywall sheet, while the reinforced tip is used to mark the work piece. Users can also easily position a case knife or carpenter’s pencil against the tape's metal tip to cut/score or mark the desired width.

Many woodworkers already perform a similar marking function using the tape housing or an index finger as they slide the tape across a wood edge. But this technique often generates inaccurate measurements and painful slivers.

The ProScribe’s smooth, fence-like face allows a user to place their index finger and thumb behind the scribe guide to hold the device flush against the edge of the work surface, so that markings are consistent and accurate.

“Many of the marking and measuring functions pros perform everyday are seamlessly integrated into the ProScribe tape, making it ideal for builders, contractors, carpenters and DIYers,” says Doppelt.

“Whether you’re taking off six inches from a sheet of plywood or scoring a circular pattern in a sheet of drywall, now there is a single contractor-grade tape that does it all.”

The new Savage GripLine and ProScribe tapes will both be available nationwide. The GripLine is offered in 16-foot, 25-foot and 30-foot models, with a suggested retail price ranging from $16.99 to $23.99, depending on length. The ProScribe is offered in 16-foot and 25-foot configurations with a suggested retail price ranging from $15.99 to $18.99.

About Swanson Tool Company
Swanson Tool Company, Inc. is a leading manufacturer of innovative layout, leveling and measuring tools. The Frankfort, Ill.-based company pioneered the SPEED® Square in 1925, still a mainstay of professional builders. The company continues to design carpentry, layout, leveling and measuring tools for builders, carpenters, plumbers, electricians and do-it-yourself enthusiasts worldwide. For more information, call 815-469-9453 or visit http://www.swansontoolco.com.

About Savage
Swanson® Savage® brand products are engineered and designed in the U.S.A. to meet or exceed the most stringent industry standards and provide a lifetime of accuracy.

Editors’ Note: The full press release is available in several formats accompanied by both high and low-resolution photography at the links below:

GripLine: http://swanson.oreilly-depalma.com/2013/gripline-holds-round-surfaces.shtml
ProScribe: http://swanson.oreilly-depalma.com/2013/proscribe-increases-accuracy.shtml

For editorial assistance, contact Joel Williams c/o O’Reilly DePalma at (815) 469-9100; e-mail: joel.williams(at)oreilly-depalma(dot)com

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