X2CRM Introduces Content Targeting, Time Management and Mobile Activity Feed, X2Engine Inc. Ships Version 3.6 Open Source, Marketing & Sales Force CRM System

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X2Engine Inc. today announced the general availability of X2CRM version 3.6, an open source, sales force, marketing automation and service application for small businesses in both cloud and on-premise editions.

X2Content Targeting

With X2CRM 3.6, Marketers can now directly target personalized html content to website visitors based on X2FLow business rules.

Key Features of X2CRM:
Web 2.0 Speed Optimized User Interface
Web Activity Tracker, now with Google Analytics Integration
Web and Facebook Lead Capture Form Designer
Automatic Web Form Embedding Code
HTML Content Targeting
Newsletter Generator
Lead Nurturing, Scoring and Intelligent Routing
Contact Activity Management
Time Tracking
Sales Process Workflow Engine
Email Correspondence
Product and Sales Quotes
Customer Service Management
User Profile Pages and Universal Activity Streams
Custom User Role Designer
Field Security, Roles and Sales Teams
Visual No Code Form Editor for Administrators
Both Cloud and On-Premise Optimized Options
Mobile Access Integration with X2Touch
Large Scale Marketing Campaign Management
Social Intranet Capability for Sales Teams
Shared Calendar and Event Information
Extreme Customization and Marketing Automation with X2Flow

Content Targeting
X2Content Targeting is a new X2Flow capability that empowers marketers to target visitors with personalized content based on business rules simply by embedding HTML content snippets into websites. With X2Content Targeting marketers can build automated website personalization scenarios based on detailed customer behavior with X2Flow, X2CRM’s intuitive, drag-n-drop marketing automation tool. X2Content Targeting gives small businesses the power to easily personalize their online marketing efforts to ensure they are effectively addressing different types of customers and interactions.

Mobile Activity Feed
X2CRM’s mobile client application, X2Touch, now includes the X2CRM Activity Feed. Users can now see and post to to their Activity Feed from their mobile device.

Time Tracking
X2CRM 3.6 includes the ability to track “Time” as part of Contact activity logs. Now, in addition to tracking contact correspondence, users can mark records with time logs for customer service and professional service engagements.

About X2Engine CRM
X2Engine, Inc. of Santa Cruz, California, was founded in 2011 by John Roberts, a SugarCRM co-founder and Customer Relationship Management software entrepreneur. The company provides sales & marketing software and cloud hosting services for X2CRM, a next generation open source, sales force and marketing automation customer relationship management system for small businesses. X2CRM has been installed on over 6,500 public and private cloud servers across 150 countries. .

X2Engine Inc. is headquartered in beautiful Santa Cruz, California, a short 40 minute drive from San Francisco International Airport. For a live demonstration, a detailed feature list and screenshot and video library please visit http://www.x2engine.com. X2CRM takes advantage of the latest open source software including Apache, PHP, MySQL and Linux (LAMP).

Additional Resources
Follow @X2Engine on Twitter
Test drive a free trial: http://www.x2engine.com/live-demo-server/.
BitNami X2CRM Stack: http://bitnami.org/stacks/x2crm.

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John Roberts
X2Engine Inc.
+1 (831) 222-5333 Ext: 1
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since: 02/2011
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X2Engine, Inc.

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