Ooyala and Ratio to Collaborate on Multi-Platform Digital TV Experiences for Broadcasters, Media Companies and Brands

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Partnership combines best-of-breed multi-screen application development with industry-leading video streaming, analytics and monetization solution.

Ratio
Ooyala is the clear leader in video streaming and analytics. This partnership allows us to leverage the strength of their platform to create innovative and compelling video solutions for customers globally.

Ratio, a leading multi-screen agency creating experiences across all digital screens, and Ooyala, the leading innovator in video streaming and analytics, today announced a partnership to collaborate on the development and deployment of interactive multi-screen video solutions designed to engage and monetize large viewing audiences across all devices.

The partnership brings together Ratio's expertise in creating and integrating innovative digital video applications for a variety of publishing platforms such as mobile devices, gaming consoles connected TVs and the web, with Ooyala's leadership in delivering end-to-end digital video distribution and monetization solutions to the world's most successful broadcasters, media companies and brands.

To date, Ratio and Ooyala have already delivered joint multi-screen video experiences for several customers including MLS (Major League Soccer), BYUtv and Machinima. With Ratio's advanced multi-screen application framework and Ooyala providing the video publishing, analytics and content discovery technology, customers will be able to easily manage, distribute, and optimize video monetization strategies across all device platforms.

Chris Wong, senior vice president of business development for Ooyala, said, "Ooyala works with the biggest brands and media companies in the industry, who are increasingly investing in multi-screen players in order to engage their audience on any device. Working with Ratio we expect to stay at the forefront of the multi-screen movement and accelerate the adoption of next-generation TV experiences."

"Ooyala is the clear leader in video streaming and analytics," said Nate Thompson, CEO of Ratio. "This partnership allows us to leverage the strength of their platform to create innovative and compelling video solutions for customers globally. Our customers require access to the business intelligence derived from the Ooyala platform. This information is critical to the success and growth of their digital businesses."

About Ratio

Ratio is a leading multi-screen agency that partners with global brands to create seamless experiences across all platforms. We deliver multi-screen apps that provide consistent and optimized user experiences across the web, mobile, tablet, Connected TV, and most recently the console ecosystem specifically using our Cypress Xbox product which allows media brands to launch differentiated apps quickly on the Xbox LIVE platform. Ratio's specialized team combines product strategy with compelling design and deep technical expertise to deliver award-winning applications for our clients that include AT&T, Condé Nast, Intel, Meredith, Microsoft, NASDAQ and Time Warner. Founded in 2001, Ratio is privately held and headquartered in Seattle, WA. To learn more about Ratio, visit http://www.WeAreRatio.com or follow the company on Twitter @teamratio.

About Ooyala

Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala's integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video. Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit http://www.ooyala.com.

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Rick Locke
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