Golf Care Celebrates 10th Anniversary

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After a decade of operations the UK’s leading golf insurer continues to build momentum.

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The UK’s largest specialist golf insurer, Golf Care, is celebrating its tenth anniversary with more golfers, up-and-down the country, realising the value of being insured with the market-leader. Since launching in 2003, the brand's growth has been exponential, with several factors contributing to its remarkable success. Awareness of the brand has certainly been bolstered by the support of 3-time Ryder Cup Captain, Bernard Gallacher, since 2011. Gallacher fronts an extensive TV and print campaign for Golf Care, and since coming on board the brand has seen a 39% increase in the number of policy holders. Highlighting the importance of customer service, Golf Care ensures that their customers not only receive comprehensive insurance, but a plethora of special offers, including three free rounds of golf at some of the country’s finest venues, such as The Celtic Manor Resort.

Despite finishing its first year of operations with only a few hundred policy holders, Golf Care has grown considerably since, introducing several brand extensions, including a corporate ‘Hole-in-One’ insurance in 2009, which was designed for use during Golf Days and Society Days. Also in 2009, Golf Care introduced a popular ‘Day Insurance’ product. Meanwhile, in 2010, Golf Care became available at American Golf and Direct Golf UK – the first insurance policies available in-store.

“This is a significant landmark for us. After starting from scratch, we really didn’t know how long it would take for the insurance message to resonate, but after a decade we are delighted that the golfing public continue to seek out and trust the assurances of Golf Care. The popularity of golf insurance continues and following several recent court cases, should remain and/or become an integral part of every golfer’s armoury,” said John Woosey, Managing Director, Golf Care. “We know there is still a lot of work to do, but with policies now available online, golfers can be instantly insured.”

In 2011, when a court in Scotland* awarded a golfer £370,000 in damages after losing the sight in one of his eyes, the decision highlighted, to its truest extent, the dangers that exist on a golf course and made headline news up-and-down the country. After two years of appeals, the decision was upheld. In 2013, Golf Care showed its continued support to golf at all levels of the game when it became the official headline sponsor of the Matchplay Championship, the UK’s largest amateur tournament.

Over the last decade Golf Care has developed their policies to offer more value and greater coverage for the brand, and now from just £22.99 at, golfers can be instantly covered for Personal Liability up to £5,000,000 and Personal Accident up to £50,000. In addition, Golf Care offers equipment cover against theft, loss, or damage on a ‘new for old’ basis up to £5,000, hole-in-one cover for up to £200, as well as coverage for damage to third party property. With 24-hour and worldwide cover options also available, policies can be tailored to an individual golfer’s needs.

Every year over 12,000 golf injuries require hospital treatment and millions of pounds worth of golfing equipment is stolen. Considering that independent research claims that 9 out of 10 golfers still have insufficient golf insurance, Golf Care promotes the importance of it vehemently.

*This was case number CSOH 181 under the opinion of Lord Brailsford. Full details can be found here:


For more information on Golf Care please contact Matthew Brookbanks at Professional Sports Group on 01276 858930 (email: mattb(at)profsports(dot)com) or visit

Golf Care: Launched in 2003, Golf Care is the UK’s #1 specialist golf insurance offering a variety of policies to cater for every golfer’s needs. Providing reliable cover against theft, loss or damage to golfing equipment, damage to property, personal injury and personal liability, as well as hole-in-one insurance and the option for Worldwide cover, Golf Care has become the UK’s largest specialist golf insurer.

The JRW Group: Golf Care is part of The JRW Group, which comprises The Golfers Club, the UK’s #1 golf membership scheme; GreenFree, the UK’s largest 2-for-1 green fee voucher scheme; Rewards4Golf, the UK’s largest golf loyalty scheme; The Matchplay Championship, the largest amateur golf tournament in the UK and Ireland; and Insure4Sport, specialist insurance for sports coaches and instructors.

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Matthew Brookbanks
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