Tel Aviv, Israel (PRWEB) November 25, 2013
Israel’s first virtual mall, U-Boutique, has signed up its 300th shop this week. Eleven months ago when the Israeli website opened for sales it provided a commercial base for 20 shops. The growth in the number of shops featured on this website is attributed to increased awareness of its growing Made in Israel product offerings through promotion and advertising.
All of U-Boutique’s online shop owners are artisans and designers, who turned to the growing website in the hope of marketing their handmade arts and craft to online shoppers. These artisans and designers, many of whom are graduates of Israel’s design schools, believe in this marketing venue as it allows them to maintain direct e-mail or phone contacts with customers all over the globe.
“We developed the concept of an online virtual mall in order to host Israel’s talented artisans and to provide them with an entry to the growing International marketplace,” said Dov Klieman, U-Boutique's Business Management Director. “Within the first year of operations our shop owners have successfully marketed their unique products in the United States, Canada, Hong Kong, Australia as well as most European countries,” he added.
As typical brick and mortar malls go, U-Boutique is not very different. The site features handmade and one of a kind items including jewelry, fashions, giftware, Judaica, and art. “The growth in visits to Israel by tourists and businessmen,” says Dov Klieman, “has resulted in a greater awareness of the quality products and unusual designs available here. The advantage of an online mall means that our Jewish and Christian customers can shop with us in the comfort of their homes, 24 hours a day, without having to travel to the Holy Land physically.”
In preparation for the coming Holiday Season, U-Boutique's managers have already contacted their shop owners with marketing advice while stressing the importance of customer service and the need for prompt shipping. The website’s management has reported holiday gifting trends of symbolic and religious jewelry as well as ceramics and glass designer items for the home.
In addition to its’ English website, U-Boutique operates a Hebrew language site, for the benefit of its local customers as well as Hebrew speaking customers located overseas.
U-Boutique, a privately owned company, was established in 2011 and is based in Tel Aviv, Israel. The shop owners it represents are designers and artisans who produce their hand made creations in their private studios.