TouchMagix Touches More Than 6 Million Lives across the Globe

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The leading next generation motion and gesture based technology company crosses this milestone over the last three years of working with leading domestic and international brands.

Creating a full scale digital playground in the middle of a mall, or having a history wall where information is displayed just by pointing at a specific year on the wall may have seemed like scenes from the movie Minority Report some years back. TouchMagix Media, a prominent India-based motion and gesture technology company, has made these experiences a reality for leading brands to engage with their audiences. This cutting edge technology has touched more than 6 million lives across the globe and is known for creating surreal experiences for brands and consumers alike.

TouchMagix offers motion and gesture based products with an aim of facilitating brands to become a memorable part of a consumer’s life. The products enable consumers to interact with large format digital devices using touch screens and gesture enabled surfaces (floor and wall). Speaking on surpassing this milestone, Anup Tapadia, Founder, TouchMagix Media, exclaimed, “As a technology enthusiast, I always envisioned to make a truly global Indian product, and TouchMagix Media is a step in that direction. I am delighted that apart from being among the prominent players in this sector across the globe, we are the only Indian company that has made it possible to make any surface into an interactive medium. For our team, it is a great feeling to see consumers interact and engage with the technology. We look forward to working with our partners on ground in using our motion and gesture products to challenge the possibilities of engagement."

Over the years, the company has created an approach to significantly reduce the investment of brands in delivering such innovative experiences to its customers across multiple locations. The six million mark has been accounted by more than four and half million engagements coming from permanent installations at airports, leading malls, and other high footfall places. While there are misconceptions on the scalability and usage of motion and gesture technology by brands, a remote monitoring of the experience has enabled TouchMagix to seamlessly deliver engaging brand experiences across multiple locations simultaneously. Over the last couple years, the adoption of using motion and gesture initiatives in the brand strategy has significantly picked up. The company has delivered more than 700 installations for brands such as Intel, Google, Castrol, Nike, Vodafone, Reebok, Unilever, McDonalds, Nokia, Bacardi along with others to use motion and gesture technology to create extraordinary and remarkable brand engagements for their audiences.

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Aniruddha Atul Bhagwat
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