Transaction Wireless, the Pioneer and Industry Leader of Digital Gifting, Has Been Awarded its 6th Patent

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Transaction Wireless has been awarded its 6th patent.

Transaction Wireless (TW), the leading service provider in electronic, mobile, social, and traditional plastic B2C and B2B gift cards, today announced the issuance of U.S. Patent number 8554655 B2 entitled, Integration of Gift Card Services for Mobile Devices and Social Networking Services. This patent is an extension to Patent US 7953653 B2 which was granted to Transaction Wireless in May of 2011 and included 21 claims. This most recent patent secures an additional 54 claims which enhances Transaction Wireless’ innovative technology platform. Transaction Wireless currently powers digital gifting solutions for some of the world’s largest brands. This patent further secures Transaction Wireless’ process for the purchasing and delivery of gift cards via the rapidly growing social and mobile market channels.

This new patent focuses on 2 areas: social and mobile gifting. The mobile component of this patent includes sending a gift card to a mobile device with all of the Transaction Wireless personalization capabilities such as customizing the gift with a personal photo, voice message, text message and a dynamic marketing message that is driven by the merchant. Additional features include: the ability of a user to perform balance inquiries through SMS text messaging and transfer/re-gift of a digital gift card to another person.

The social aspects of this patent allows Facebook users to leverage specific Facebook features including friends lists, photo albums and Facebook wall posts; to send gift cards to friends and family members.

This patent increases the Transaction Wireless patent portfolio to 6 granted patents. Basil Abifaker, Founder, President and Chief Operations Officer of Transaction Wireless states “this patent adds to the comprehensive and extensive portfolio of patents held by Transaction Wireless in the stored value and digital gifting market”. He added, “With the addition of this patent to our patent portfolio, Transaction Wireless excels as the leader with more patents and coverage than any other company in the digital gifting space”. Furthermore, “Transaction Wireless anticipates more patents to be granted which will continue to shape the landscape for the digital gift card market”.

Thomas Niedbalski, SVP Business Development of Transaction Wireless stated that, “We believe in our technology and feel our patents are a strong differentiator in the market place. There is no other company in this space that can compete with our patent portfolio. Our clients can trust and feel confident knowing that they have selected the right partner”.

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About Transaction Wireless
Transaction Wireless (TW) is the leading cloud-based enterprise solution for B2C and B2B gift cards, helping retailers and partners worldwide to evolve their traditional gift card business into electronic, mobile and social commerce platforms. Since 2006, Transaction Wireless has worked with more than 150 brands to offer the most innovative, versatile PCI Level 1 gift cards and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. The company is trusted by some of the biggest brands in retail such as American Eagle Outfitters, Applebee’s, Boston Market, Brinker, Buca di Beppo, Buckle, Buffalo Wild Wings, California Pizza Kitchen, The Cheesecake Factory, Chipotle, Comcast, Darden Restaurants, Domino’s Pizza, Fandango, Finish Line, Groupon, Lands End, Marine Corps Exchange,, Pappas Restaurants, Red Robin, Sport Chalet, and more. Transaction Wireless also provides its scalable technology to a number of partners including Hallmark Business Connections, HP, SVM, SVS and more.

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Alex Calicchio
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