New Digital Identity Real Estate Marketing Partnership Forms

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Follr and The Real Estate Book Offer Agents a Single Site to Host All Their Digital Identities

Marketing, Real Estate, Advertising, Home Sales

The Real Estate Book

Agents can create a Digital Identity Website that includes everything from their own websites, social media and professional profiles on any other site.

NewPoint Media Group today announced a marketing partnership with Follr, Inc. a New York based software company. The deal provides Digital Identity Websites to real estate professionals who are clients of The Real Estate Book. Following successful test roll-outs in Florida and North Carolina, the offer will soon be extended nationally.

NewPoint Media Group, LLC ™ specializes in digital and print media solutions targeting the housing segment. Publications include The Real Estate Book®, Mature and Senior Living Choices™, New Home Finder, New Homes & Ideas, and New Homes Journal. The company’s commercial division works with clients in all industries.

The Real Estate Book offers print, Web, mobile, direct mail and social media tools. In over 300 print markets across the U.S., Canada, and the Caribbean, they distribute 3.8 million magazines monthly with a readership of over 8.2 million. The website and mobile app features over 1.6 million listings and is updated daily through over 600 feeds.

The partnership provides Real Estate Book advertisers with a Digital Identity Website free of charge. The product organizes and aggregates an individual’s online identities into one memorable Website.

“Agents can create a Digital Identity Website that includes everything from links to their own Website, Facebook page, LinkedIn account, Twitter, Pinterest and YouTube channel plus professional profiles on or any other site,” said Rebecca Chandler, Vice President of Marketing for NewPoint Media Group. “It solves the problem for the agent of being scattered all over the Web and creates a ‘digital identity’ allowing their clients and potential clients to see their complete story in one place,” Chandler added.

The dashboard also allows agents to send updates to multiple social outlets and their wall from a single post along with statistical tracking and additional reporting available through either Google Analytics or an enhanced Follr account. “Agents can post to multiple social outlets from a single screen which not only helps them keep their social marketing on track, but also saves them time and effort,” Chandler said. “It’s a very effective tool that also creates a new level of efficiency for the busy agent.”

“In recognizing the importance of Digital Identity NewPoint Media Group is now able to benefit from the largest and most current opportunity in technology and marketing.” stated Follr CEO Stephen Fells adding "As a premier real estate brand and with enormous distribution this relationship is one we are particularly excited about."

Although not limited to real estate, Follr Digital Identity Websites are used extensively throughout the industry and are also included in the latest e-PRO® technology certification. The product has real estate specific functionality and social profiles including, ActiveRain and Inman News.

“We know that a good part of our offering is to help agents drive digital traffic from their offline advertising. This is a very intuitive and effective way to accomplish that because it leads users to the one place that represents the agent’s full digital story,” Scott Dixon, CEO of NewPoint Media Group said, adding “and agents in our test markets have been very excited about and receptive."

To see a sample, go to

About Follr, Inc.
Follr, Inc. ( is a software company founded in 2011. With offices in California and New York Follr provides Web-based Digital Identity Websites and business networking tools to individuals and corporations. A Digital Identity Website allows an individual, company or brand to tell its story using a combination of personal or corporate history, social media profiles (Facebook, LinkedIn, Foursquare etc.) and content. It is a personally branded Website used as an initial point of contact and represents an aggregation of all online and offline personal and business information. It is accessed by an enduring, easy to remember URL and represents a more complete picture and story in an increasingly digital world. Follr is funded Blossom Ventures.

About NewPoint Media Group
NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit

About The Real Estate Book/
The Real Estate Book offers print, web, mobile, direct mail and social media tools to deliver leads and result s to real estate professionals. With local print publications in over 300 markets across the U.S., Canada, and the Caribbean, and approximately 300 additional markets displaying online content, is a top-rated real estate Website with over 1.5 million listings updated daily.


Stephen Fells, CEO
Follr, Inc.
(845) 223-1729

Rebecca Chandler, VP, Marketing
NewPointMedia Group
770-962-7220 ext. 24672

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Rebecca Chandler
NewPoint Media Group
+1 (770) 962-7220 Ext: 24672
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Rebecca Chandler
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The Real Estate Book
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NewPoint Media Group, LLC.

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