Loyalty 360 and LoyaltyOne Present: Global Loyalty Strategy – One Size Does Not Fit All

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LoyaltyOne to present a webinar that focuses on how companies’ loyalty programs should not be based on a perceived universal model, but must aim toward delivery of time-proven loyalty principles.

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This webinar will explore the importance of customizing your program, for your brand, and your customer.

COLLOQUY recently conducted a global study of loyalty program evolution, searching for new and innovative loyalty program models. The study revealed a surprising theme: There is no universal model. Success doesn’t hinge on building a certain program model, but instead upon leveraging a market’s particular advantages to deliver fundamental loyalty principles.

On Dec. 3 at 1 p.m. EST, Loyalty 360 will host a webinar titled, “Global Loyalty Strategy – One Size Does Not Fit All,” which will be presented by LoyaltyOne.

Attendees will learn:

  • What new loyalty program models have developed over the last few years
  • What the latest engagement trends and consumer attitudes are for loyalty programs around the world
  • What can be learned from innovative loyalty providers in other markets
  • How to win in a world of new technology and rising consumer expectations

“The fundamentals of loyalty programs tend to be similar,” shared Erin Raese, President of Loyalty 360 – The Loyalty Marketer’s Association. “But the fact is each program should be unique because each company and each customer is unique, and your initiatives should reflect that individuality. This webinar will explore the importance of customizing your program, for your brand, and your customer.”

The featured webinar speaker will be Jeff Berry, Senior Director, Research and Development, LoyaltyOne.

Marketers are invited to join Loyalty 360 and LoyaltyOne on Dec. 3 at 1 p.m. EST to learn how loyalty marketers can strike the right balance between global principles and local execution strategies for true long-term consumer engagement. For more information, visit: http://loyalty360.org/conferences/event/global-loyalty-strategy-one-size-does-not-fit-all

About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.

About LoyaltyOne
LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne’s unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years' history leveraging data-driven insights to develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America's premier coalition loyalty program and a working partnership with Latin America's leading coalition program, dotz. LoyaltyOne is also the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry.

LoyaltyOne is an Alliance Data company. For more information, visit http://www.loyalty.com.

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Erin Raese
Loyalty 360
+1 (513) 800-0360 Ext: 130
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