New York, NY (PRWEB) November 22, 2013
The Head of Harvard's Behavior for Better Innovation Group has written in HBR online on how OneLeap's approach of injecting veteran entrepreneurs into large companies could shake up big company innovation. The article was published on HBR.org on 19 November
Author, Dr Beth Altringer, described OneLeap's work as a "provocative case for a new form of organizational collaboration that uses entrepreneurs to stimulate and sustain innovation in large companies."
According to the article, 70-90% of companies' existing efforts to stimulate intrapreneurship — entrepreneurship within an established company - fail. And it is difficult to say whether working with traditional innovation agencies significantly changes this.
This "opens the door to new options that emphasize a deeply pragmatic approach to innovation, including mixing entrepreneurs and corporations" Altringer writes.
"We're delighted OneLeap's entrepreneur-driven innovation has been recognized," said CEO and co-founder Hamish Forsyth. Businesses want practical innovation. Our entrepreneurs are radical thinkers, but they're even more radical doers."
OneLeap helps large organizations world-wide build new ventures and improve existing ones, by working with top tier entrepreneurs. The process teams up corporate executives and serial entrepreneurs for an intensive business-building sprint, followed by ongoing coaching and mentoring.
A relentless focus on getting to the customer in days, not months, the use of a startup boot-strap mindset to drive focus and speed, and decisions driven by data, not politics are just some of the benefits entrepreneurs bring to corporates.
OneLeap draws on its community of several thousand proven entrepreneurs across 35 countries. Entrepreneurs' industry experience ranges from the latest mobile media in Silicon Valley and Asia, to scaling global retail chains in Europe. OneLeap works globally.
The full HBR blog article including case studies is available here: http://blogs.hbr.org/2013/11/a-new-model-for-innovation-in-big-companies/.
You can read more about OneLeap here: http://oneleap.com/enterprise.