With the increased market acceptance and publicity surrounding our CATALYST and eIQ products, it became apparent that it was time for us to commit the financial resources to develop a solid brand for our company.
Kent, WA (PRWEB) November 21, 2013
Transformative Wave, developer of the CATALYST, North America’s leading efficiency solution for constant volume HVAC systems, is pleased to publicly unveil its new corporate logo. Additionally, a logo set has been created for its suite of products, which includes the CATALYST and the eIQ Platform.
Danny Miller, President of Transformative Wave, comments: "With the increased market acceptance and publicity surrounding our CATALYST and eIQ products, it became apparent that it was time for us to commit the financial resources to develop a solid brand for our company. We found it common to be referred to by our product name rather than our company name. This brand confusion is addressed by our new logo system. This will provide clear distinction and continuity for our branding to better support our own marketing needs as well as those of our Affiliate Partners across the nation."
The new logos are the result of an extensive six-month branding overhaul for which Transformative Wave enlisted the services of Seattle-based advertising agency, Rupert. The process included interviews with our customers, energy efficiency industry players, and our internal staff to get a sense of what makes Transformative Wave tick and how we are perceived. Building blocks of the rebrand began to develop with the formation of three brand pillars that form the basis of the new brand platform. These pillars are “Creative Disruption – great ideas are disruptive”, “Plans for Success – we plan meticulously and leave nothing up to chance” and “Trust and Transparency- we always do the right thing and have faith in others to do the same”. These pillars, or core values, helped shape Transformative Wave’s new brand platform of:
The ‘Genius of Simple’ - Transformative Wave believes in the power of simplicity. We believe in uncomplicated, elegant answers that work, in ideas that are so perfect for their place and time that in retrospect they seem to be obvious. We believe that the most revolutionary ideas are often surprisingly simple, putting old problems into a fresh perspective. But the real power of our technologies is not in their sophistication, but in their application. It’s in the way we anticipate the market and plan for growth. It’s in the way we doggedly research, test and document every aspect of our solutions. It’s in the way we bring our best effort to work everyday for our customers. In short, our relentless pursuit of doing things right is the key to our success, today and tomorrow.
Look for our new company and product logos in the revised marketing materials and by visiting our website.
About Transformative Wave
Transformative Wave is based in Kent, WA and is one of the country’s leading innovators in energy efficiency technology. It continues to develop and bring to market a growing line of energy saving and environmentally responsible products and services. For more information about the CATALYST and Transformative Wave, visit http://transformativewave.com.