Shanghai (PRWEB) November 21, 2013
FansTang, a China-focused branded cross-platform media company, announced today its formal strategic cooperation with Shanghai New Entertainment Media Co. to solidify the establishment of the largest operational platform for Hollywood celebrity entertainment in China. This will mark the first-ever Hollywood program to be broadcast on a major Chinese network. The show launch celebration took place at the Shangri-La Hotel in Shanghai’s Jing ’an District, during which FansTang CEO and Founder Adam Roseman and Shanghai New Entertainment Media Manager Li Yong formally announced plans for the FansTang-produced American entertainment content to be aired throughout China on Shanghai’s primary provincial satellite TV network, Dragon TV.
FansTang’s Los Angeles based production team will provide the latest and most relevant daily Hollywood entertainment news, celebrity interviews, lifestyle and other Hollywood oriented content specifically tailored for the audiences of top show “Yu Le Xintiandi” or “Entertainment Star World” airing daily on Dragon TV. The program is the most watched entertainment news show in China with 4.5mm viewers each day through nationwide syndication, with 1mm viewers each day in Shanghai alone. Dragon TV and Shanghai New Entertainment Media are both subsidiaries of Shanghai Media Group (SMG), Shanghai’s dominant media entity one of the largest television and radio broadcasting, news and Internet conglomerates in China.
“FansTang will entertain domestic fans with relevant, unique and China-tailored Hollywood news and celebrity lifestyle content. We will also seamlessly integrate our extensive social media and broad-reaching content & data platform, as well as our significant live event activities,” said FansTang CEO and Founder Adam Roseman.
As the biggest entertainment content production base of SMG, Shanghai New Entertainment Media boasts the country’s largest full-media broadcasting control center and works with many highly rated programs, including two of China’s top three television shows, “China’s Got Talent” and “China Idol.” Shanghai New Entertainment Media participates in investment, promotion and release of films and is the key strategic partner of Chinese websites Youku, iQiyi and more.
FansTang’s integrated media provides synergistic and comprehensive exposure including broad-reaching social media, live events and data platforms. FansTang has rapidly established itself as a bridge for Chinese fans to their favorite Hollywood stars and celebrity lifestyle, reaching tens of millions of fans daily and maintaining over 62mm fans across its managed social media accounts, while helping artists to connect with their fans and monetize the Chinese market.
FansTang is owned by China Branding Group, a venture backed company founded in 2012. With 50 employees and offices in Shanghai, Beijing, Guangzhou and Los Angeles, FansTang has developed China’s largest direct-to-consumer social media, live events and television cross-platform branded media company, enabling Western celebrities and athletes to build their awareness in China by speaking directly to millions of Chinese fans every day. Harnessing the power of China’s dominant media platforms, FansTang helps artists and entertainment properties build strong, engaging and authentic relationships with Chinese fans and subsequently monetize these relationships. FansTang has brokered and arranged more than USD$25 million of endorsement deals for Western celebrities and athletes in China over the past two years.