ONTARIO, Calif. (PRWEB) November 21, 2013
Hospitality Sales & Marketing Association International (HSMAI) has selected the Greater Ontario Convention and Visitors Bureau for an award of excellence for its impressive accomplishments in the past year, officials announced today.
The CVB was chosen from among 1,200 applicants from around the world for a Bronze Adrian Award, to be presented Feb. 24 at the 57th annual Adrian Awards in New York, the largest and most prestigious travel marketing competition in the world.
“As the advertising, public relations and digital marketing realms are constantly evolving, the bar is continuously set higher annually in regard to the Adrian Awards submissions we receive,” said Fran Brasseux, HSMAI executive vice president. “This year, we saw outstanding entries in all categories and in particular an ability to implement integrated campaigns that garnered powerful results across multiple channels.”
Michael Krouse, President and CEO of the Greater Ontario Convention and Visitors Bureau, spearheaded much of the momentum that led to the five-year strategy. But he credits his team with making it work.
“This has been a whirlwind year for us all,” Krouse said. “In the span of mere months, we have accomplished nothing short of a miracle. I am humbled by the incredible drive and talent of those on our team, and look forward to seeing what we accomplish in the year ahead.”
Greater Ontario’s award was issued for the CVB’s five-year Strategic Sales & Marketing Campaign, which emphasizes collaboration among key partners throughout the Inland Empire. In its first year, key accomplishments included:
These accomplishments yielded significant results, even in their first year:
About the Greater Ontario Convention and Visitors Bureau
The Greater Ontario Convention and Visitors Bureau provides groups and meeting professionals with an unbiased, comprehensive resource when booking a tour, convention, meeting or event within the cities of Ontario and Rancho Cucamonga, Calif. Ideal for both leisure and business travel, the region boasts scenic mountains, deserts, vineyards and metropolitan areas that are both historic and cosmopolitan in character. For meeting needs of all sizes – from a conference room to a citywide convention utilizing the Ontario Convention Center – or for a special exposition or sporting event, the Greater Ontario Convention and Visitors Bureau will provide the necessary destination support tools to execute a successful experience.