Mascot Auction Gives Fans in Texas First Chance: Select 7-Letter Plates Available for Bids Until Dec 18

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Will the Celtics sell for more than the Rockets? Will Broncos fans bid higher than Cowboys fans?

Ten personalized mascot license plates available for the first and possibly last time at auction in Texas.

27 million Texans are not all going to cheer for Texas teams. So, here’s to you, Packers Fan in Plano. Vikings Fan in Victoria. Here’s your chance to be the one and only Texan with the full spelling of your favorite team written right across your official Texas license plates. The Mascot Auction is open for bids until


Opening bid for each plate is only $500, so get your bids in by December 18.

Already sold at previous auctions in Texas:
ROCKETS    $16,500
COWBOYS $11,500
TEXAN5        $4250    
RAIDERS     $2000    

This is the first time BRONCOS, PACKERS, BENGALS, VIKINGS, FALCONS, CELTICS, THUNDER, NUGGETS, PISTONS, and BOBCATS have ever been available on a Texas license plate, and it could be the last. The winners of the Mascot Auction own their plates for a 10-year term, with first dibs on renewing the plates after that. The winners also have full rights to transfer or sell the plates to someone else.

By law, only a Texas license plate sold at auction by My Plates can be transferred. However, if the winners of the Mascot Auction plates choose never to sell and instead hand the plate on to heirs, the plates might never be available again.

That means this may be the first and only time these coveted plate messages are available for sale.

These ten plates have never been available before because only six letters were allowed on personalized plates in Texas until 2011. When the State made seven letters available, reserved these plate messages for auction, understanding such highly sought-after plates have tremendous potential to raise money for the State of Texas.

The personalized plate, 12THMAN, set the record for the highest price paid for a Texas license plate with $115,000 paid at auction in September 2013. HOUSTON is the second highest, auctioned for $25,000 in January 2013.

Since November 2009, Texans have purchased more than 169,000 My Plates, putting more than $20.3M in the general revenue fund, which helps pay for services for all Texans.

My Plates designs and markets new specialty license plates as a vendor for the Texas Department of Motor Vehicles. Texans have bought more than 169,000 My Plates since November 2009, putting more than $20.3M in the state general revenue fund. My Plates’ goal is to create a long-term, mutually beneficial relationship designed to maximize revenues for the state through the sale of My Plates specialty plates.

The Texas Department of Motor Vehicles (TxDMV) is charged with overseeing the state’s motor vehicle services that provide consumer protection, assist motor vehicle-related businesses and raise revenue for the state. For every $1 it spends, the TxDMV returns $10 to build and maintain highways, roads and bridges and provide needed services to Texans. The agency registers more than 23 million vehicles; regulates vehicle dealers; credentials buses and big trucks for intrastate and interstate commerce; issues oversize and overweight permits; and awards grants to law enforcement agencies to reduce vehicle burglaries and thefts.


-“Specialty” plate refers to any official license plate other than the state’s general issue plate.
-Specialty plates can be “personalized” plates, but they don’t have to be.
-My Plates and TxDMV use only “specialty” and “personalized” to refer to these plates, not “vanity,” which is pejorative and lacks accuracy.

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Kim Miller Drummond
My Plates
+1 (512) 423-4237
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