The mobile initiative was one of the largest the company has undertook involving E-Commerce, Operations, and its loyalty program, Marriott Rewards, and is the first of several Mobile initiatives that will launch in the coming years.
San Francisco, CA (PRWEB) November 21, 2013
Global Strategic Management Institute (GSMI) is excited to announce that the 7th installment of the Mobile Marketing Strategies Summit (MMSS) agenda will feature Marriott International. The event is set to take place February 11-13, 2014 at the Marines’ Memorial Club and Hotel in San Francisco, CA.
In August of 2013 Marriott Hotels took the first step towards Mobile Guest Services by launching Mobile Check-in in all of its hotels in North America. “The mobile initiative was one of the largest the company has undertook involving E-Commerce, Operations, and its loyalty program, Marriott Rewards, and is the first of several Mobile initiatives that will launch in the coming years”, said David Menda, Senior Manager of Mobile Marketing at Marriott International. He will be presenting, Marriott Hotels launches Mobile Guest Services Combining Payments, Loyalty, and Rewards for Optimizing Consumer Engagement, at MMSS on February 13th.
David Menda has 9 years working in the Digital Marketing space focusing mostly on hotel E-Commerce. David is currently working at Marriott International in their Mobile E-Commerce Department. He focuses on marketing Marriott’s mobile product along with the company's newest area of Mobile Guest Services. David works with several E-Commerce teams to execute digital marketing strategies within mobile and helps Marriott's various brands expand their mobile presence.
The purpose of the MMSS is to craft a strategic approach to mobile, define and maximize mobile marketing for organizations, determine measures, metrics and analytics for mobile ROI, and to apply strategies and tactics from top brands who have already made a success out of mobile marketing.
Tickets are now on sale. Delegates may register before December 6th and save $400. Group discounts are available. For more speaker information and to register, visit: http://www.mobilemarketingstrategiessummit.com/.
GSMI is a leader in the industry of executive education, global conferences, summits, and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 80% of the Fortune 500 companies, in over 30 countries, and cover topics that today’s leaders find most challenging and inspiring.
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