Decentralization of Facebook Page Management Using Simplify360

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Managing multiple Facebook pages across multiple regions makes content distribution difficult to control. The new Simplify360 upgrade allows its users to do just that.

With targeted posts feature in Simplify360, now it is very easy for a community manager to keep its audience engaged every time.

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Simplify360 recently rolled out geo-targeting and scheduling features for Facebook content publishing thus giving the community managers the freedom to target a subset of customers without alienating the other members belonging to different geographical locations.

Bhupendra Khanal, CEO, Simplify360 quoted, “Brands need to know the real meaning of social, it is not flooding your audience with irrelevant info. Actually, it is understanding which subset of your audience likes what and hence serving your entire audience the right content in a proper way. With targeted posts feature in Simplify360, now it is very easy for a community manager to keep its audience engaged every time.”

How this feature will benefit the Facebook Page?
1.    Relevant content will lead to lesser number of fans unsubscribing to posts or un-liking the page,
2.    This will help in improving the “Talking About This” metric as admin can post multiple posts without flooding their fan’s newsfeeds,
3.    Use for A/B testing of images and copy.
4.    Use different languages on a global Page to increase audience’s comprehension of your content.
5.    Post about an event or a product that is only relevant in a local market without alienating other fans.

Benefit of Targeted Posts

The visibility will go down, but it doesn’t mean that the interaction will go down if one does it right. It is a focused conversation which helps in community building.

Every region has its own special festival seasons, hence wishing everyone in your fan base or running campaigns across the globe might not be the right strategy. This feature will not only help in serving customized content, but side by side it will foster relationship between the brand and the consumer.

Icing on the cake is the demographics targeting feature. The demographics feature will let the user target their audience on the basis of their age/language/interest/relationship status/gender.

Let’s say, a telecom brand has launched a new service for its customers residing in “London” area who are having “Spanish” as their preferred language, so through the demographics selection tool, one can easily select the segments and reap benefits out of their campaign.

About Simplify 360: Simplify360 is a leading social business intelligence company. The company has physical presence in India and US, and have partners in APAC and Europe. The product is sold in over 100 countries directly or through partners. Simplify360 provides integrated enterprise solutions; their latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. It enables businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. Simplify360 is the fastest growing company in the industry and is invested by Amvensys Capital Group LLC, Atlanta, GA.

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Deep Sherchan
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Christine Balubayan
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