Localisation for Globalisation - Access the Global Marketplace with 20% Off Website Translation From EmpowerLingua

Share Article

The two things may seem diametrically opposed, at least linguistically, but in fact localization is the only sensible response to globalization, especially now that EmpowerLingua have announced a 20% discount.

20% off of Localisation Services for the rest of 2013.

The two things may seem diametrically opposed, at least linguistically, but in fact localization is the only sensible response to globalization. It’s a well-known fact that more and more businesses are required to consider non-domestic markets and to appeal to non-English speaking clients and customers. Businesses can make money by localising their websites. If a website is monolingual then it is missing out on valuable traffic and potential sales. These days, businesses that invest in localization services for their websites are likely to achieve ROI very quickly. No one knows a business like the owner, so they should ask themselves, which markets could they break into? How many non-English speaking customers would benefit from the product or service? How much profit do they stand to make from new markets?

Many more customers can be reached by having a website translated into other languages by EmpowerLingua, who are currently offering localisation services at 20% off. Localization of a website and brand to suit the language and cultural perspectives of newly targeted demographics will increase awareness of that product/service. The more languages that online content is available in, the more customers can be made aware of the brand. EmpowerLingua will identify a brand voice and make sure it is preserved throughout the process of translation. This applies to websites, press releases, social media content and any other copy that needs to be translated. The only time when it will be changed is when the language professionals recognize a cultural conflict in terminology and then they will use their knowledge and experience to identify an equivalent term or word that is suitable.

Localization is the corporate remedy to the challenges that globalized markets pose to businesses. Even those who speak English perfectly will never be as affected by an English advertising campaign as they would be by the same advert translated into their Mother tongue. Localization has a psychological effect on consumers, transforming the strange, foreign and alien into the familiar, trustworthy and relatable. Localization allows for a deeper understanding of products and services and the reasoning behind the marketing techniques employed. The ideas and ideals behind a business are brought closer to the customer when it speaks to them in a more familiar language. Research shows that consumers are far more likely to invest in something when they fully understand it and when it is marketed to them in their native language.

The numbers demonstrate just how valuable localization is in the globalized marketplace. Arabic is currently the fastest growing online language but many businesses are yet to invest in Arabic localization services. Over the past few years Facebook and Twitter have experienced a huge increase in Arabic language use. There are more than 290 million Arabic speakers in the world, yet Arabic online content is at only 3% of the total. There is a huge potential for growth in online Arabic sales alone. Branching out into emerging Middle Eastern markets need not necessarily involve expensive outsourcing or opening offices abroad. Localization of websites and other online content is one of the most cost effective ways of establishing your brand overseas. Take advantage of the 20% off deal while it lasts.

If a certain demographic is trying to access a website but it has not yet been made available in their language, then EmpowerLingua can prevent those sales from passing by. The process is very simple and need not involve meeting a translator in person unless that is desired. EmpowerLingua can provide a free quote on the same day, based on links which include the content that needs to be localised.

Follow this link to take advantage of this deal, which is only available until the end of the year. EmpowerLingua translation services.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Karina Dolhun
since: 04/2010
Follow >
since: 05/2011
Like >

Follow us on
Visit website