Exhibition Organizers Will Learn to Capitalize on their Events and Content at IAEE Expo! Expo!

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FMG will provide 365-day event and content marketing strategies during two education sessions.

Organizers always see a lot of growth potential with their events, but aren’t confident in the most efficient way to start and finish a development process.

Exhibition organizers will learn how to get the most out of their events and content when Frost Miller Group (FMG) presents two sessions at IAEE Expo! Expo!, December 10-12, 2013.

“Creating the 365 Day Conference and Exhibition,” on December 10 from 1:15-2:15 p.m., will provide attendees with knowledge to develop a year-long event strategy, specific tactics to transition an event into a year-round experience, and overall benefits of this model.

“Content is King: 3 Ways Exhibition Organizers Can Leverage Content to Enhance Events,” on December 11 from 2:45-3:45p.m., will offer attendees implementation benefits, development approaches, and examples of successful content marketing strategies that include public relations, marketing, social media, and digital tactics.

Kevin Miller, president of integrated marketing communication firm, FMG, will present at both sessions. Barbara A. Myers, CAE, vice president of professional development of Tampa-based pharmaceutical society, ISPE; and B.J. Enright, president of Atlanta-based event management firm, Tradeshow Logic, will join Miller as co-presenters of the first session. Miller and Myers will be co-presenters for the second session.

“Organizers always see a lot of growth potential with their events, but aren’t confident in the most efficient way to start and finish a development process,” said Miller. “These sessions will let them re-imagine their shows to the fullest potential- with tangible ways to get results.”

FMG will also be exhibiting at Booth 835 during Expo! Expo! Attendees will receive a gift that helps them re-imagine their show and enter for a chance to win a free integrated marketing communication analysis of their event.

The 2013 IAEE Expo! Expo! Annual Meeting & Exhibition is December 10-12 in Houston, TX. Visit http://www.frostmiller.com for more information and http://www.iaee.com/events--education/expo-expo-annual-meeting/ to register.

About Frost Miller Group
Founded in 1992, Bethesda, MD-based integrated marketing communications agency Frost Miller Group provides strategy, branding, graphic design, copywriting, digital marketing and web development, social media, public relations, and media planning to its regional, national and international clients. Among its clients are National Mining Association, Potomac Valley Brick’s BrickStainable Design Competition, National Venture Capital Association, ISPE, AMSUS, and Naylor/CMG. Frost Miller Group is listed on the Washington Business Journal’s List of the region’s Top Advertising Agencies. More information is available at http://www.frostmiller.com or on Twitter @frostmiller.


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Katie Tolerico
Frost Miller Group
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