The branding now accurately represents our unique position in the industry with a strong, brand that encompasses the total value we provide to our clients.
West Conshohocken, Philadelphia (PRWEB) November 22, 2013
Materials, manufacturing and knowledge are at the foundation of Invibio’s new corporate identity which has been revealed today. Invibio, the global leader in providing PEEK-based biomaterial solutions to medical device manufacturers around the world, announced the launch of a new brand that clearly showcases the value of Invibio’s expertise and knowledge in establishing solutions to improve clinical outcomes and enable medical device companies to achieve growth, in line with the company’s strategy of market-led innovation.
The value and difference that Invibio offers customers is illustrated through the focus on the specific therapeutic areas of Spine, Orthopedics and Trauma, and reinforced with a tagline that communicates their unique expertise: “Materials. Manufacturing. Knowledge.” This demonstrates; Materials: provision of the high performing PEEK-OPTIMA family of implantable polymers and innovative new product grades and forms, Manufacturing of customers medical device components combined with extensive scientific, regulatory and application knowledge and expertise.
Martin Court, Invibio Managing Director, explains, “Our customers choose Invibio because our investment in innovation and transfer of knowledge helps them to more easily achieve their growth and innovation goals, it’s a true partnership that benefits both parties.” Court continues, “The enhanced Invibio brand marks a significant and exciting time for us at Invibio. The branding and structure of how we communicate now accurately represents our unique position in the industry with a distinct identity and a strong, visible brand that encompasses the total value we provide to our clients.”
In conjunction with the new identity, Invibio has launched a new website, which is now live at http://www.invibio.com. The website features a wealth of information about how Invibio offers value in spine, orthopedic and trauma applications areas, as well as providing materials and technical support to other medical applications.
Invibio has grown significantly since pioneering PEEK biomaterial in 1999, evolving from a materials supplier to an industry-leading provider of biomaterial solutions. During that time the company has worked with world class research institutions, to develop and commercialize 6 implantable PEEK grades. Today, Invibio’s PEEK-OPTIMA polymers are used in more than four million implanted devices worldwide.
Invibio® is part of the Victrex group. Every day, millions of people rely on products or applications which contain our materials. With over 30 years' experience, we are investing in technology leadership to deliver new solutions to our customers and our markets.