Horny Toad Joins 1% for the Planet

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California-based Lifestyle Clothing Company Reinforces Its Motto “Look Good, Feel Good, Do Good”; Commits 1% of Sales to Sustainability

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We’re excited to officially join the 1% for the Planet family and work alongside environmental leaders in the outdoor industry toward a common goal.

On November 19, 2013, Horny Toad announced that it has joined 1% for the Planet, the world’s largest environmental network. The lifestyle clothing company will kick off its new membership with a collaboration running on Thursday, December 5 and Friday, December 6.

Horny Toad is well-known for its “look good, feel good, do good” motto and ongoing commitment to being the best corporate citizens at every opportunity. Since its founding, the company has made it a priority to give 1% of revenue to environmental and social issues. Through its 1% for the Planet membership, the brand will commit 1% of annual sales to highly effective environmental organizations and programs such as Search for Adventure of Search, Inc., Mountainfilm in Telluride, Textile Exchange, The Conservation Alliance, Leave No Trace, and other organizations aligned with the company’s mission.

To celebrate its new membership, on Thursday, December 5 and Friday, December 6, Horny Toad will donate 10% of each purchase made on http://www.hornytoad.com directly to Adventurers and Scientists for Conservation. If new customers use the promo code GETOUTSIDE, a full 20% of the sale will be donated.

“Horny Toad is a great example of our model in action,” said Brodie O’Brien, Marketing Manager for 1% for the Planet. “They are working with 1% for the Planet Ambassador, Gregg Treinish, CEO of Adventures and Scientists for Conservation, in order to kick off their new membership and raise funds to engage everyday adventurers as citizen scientists.”

“We have always been huge fans of 1% for the Planet,” said Gordon Seabury, CEO of Horny Toad. “Several of the nonprofits and programs we’ve worked with for years, including Search for Adventure and The Conservation Alliance, are part of this growing movement. We’re excited to officially join the 1% for the Planet family and work alongside environmental leaders in the outdoor industry toward a common goal.”

Terry Kellogg, CEO of 1% for the Planet added, “Horny Toad has been a leader in the outdoor products category since the early days. Their fun-loving, honest brand has inspired many companies to follow their example. We’re delighted to have Horny Toad take another step and give back to blue through the 1% for the Planet network.”

To learn more about Horny Toad, please visit: http://www.hornytoad.com.


About 1% for the Planet
1% for the Planet is a global network of businesses that donate one percent of annual sales directly to approved environmental and sustainability nonprofit organizations. More than 1200 member companies in 48 countries give back to this big blue planet through over 3300 nonprofit partners. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet helps people buy better products and protect the planet we play on. To date, our network has given over $100 million back to blue. To learn more go to: http://www.onepercentfortheplanet.org.

About Horny Toad
Born in Telluride, based in Santa Barbara, Horny Toad is an eco-minded active lifestyle clothing brand. Always aiming to do the right thing, the Toad culture is oriented around community, sustainability, and looking for new ways to accomplish traditional business goals. To learn more, visit http://www.hornytoad.com.

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Michelle Searer
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