56% of marketers do not have a well-documented strategy for their content marketing campaigns. Only 42% feel that their strategy is effective.
Columbus, OH (PRWEB) November 26, 2013
NuGrowth Solutions today announced the release of the latest addition to its extensive online library: “Six Steps to a Winning Content Strategy.”
Geared toward companies that want to improve their lead generation efforts through content marketing, the guide builds on the concepts and strategies laid out in NuGrowth Solutions’ last e-guide, “B2B Content Marketing 101: What’s in it for Me?” and touts the benefits of planning ahead and continuing to improve strategies.
By many accounts, content strategy is something that is often overlooked. A recent report by the Content Marketing Institute and Marketing Profs titled “2014 Benchmarks, Budgets, and Trends - North America” indicates that 56% of marketers do not have a well-documented strategy for their content marketing campaigns. Only 42% feel that their strategy is effective.
To help ease the burden on busy marketers and overworked executives who don’t have time to start from scratch, NuGrowth Solutions put together this short e-guide to developing a successful content marketing plan.
The e-guide will help you with the following aspects of developing a content marketing plan:
- Developing content themes
- Planning which themes will speak to different parts of the buying cycle best
- Choosing delivery methods
- Formulating editorial calendars
- Continually improving your plan
The NuGrowth Library, which features dozens of articles on business development, territory management, hiring sales professionals, lead generation marketing, CRM, and more can be accessed by clicking this link.
Other articles include, but are not limited to, Why CRM is Essential for Any Actionable Marketing Program, Sales Lessons from John Wooden, Managing a Sales Territory (Lessons from Baseball), and The Evolution of a Virtual Sales Model.
About NuGrowth Solutions
NuGrowth Solutions helps organizations grow their businesses with pace and purpose. We build and lead results–oriented, “sales as a service” business development teams and support them with exceptional lead gen marketing—utilizing our propriety territory management methodology to generate leads, build pipelines and increase sales for our clients. For more information, please visit http://www.nugrowth.com.