This is a very strategic market for us where Hurtigruten today has a small share...
Tromsø (PRWEB) November 25, 2013
Hurtigruten is opening a new Seattle-based office as it moves to establish a more robust North American presence. The company, which provides authentic Norwegian Sea voyages as well as expedition sailings to the remote regions of the Arctic and Antarctica, is taking a fully-integrated approach to marketing, sales and reservations services, specifically designed for the world’s largest cruise market. Distribution will be spread through travel agents, tour operators and directly to the consumer.
“This is a very strategic market for us where Hurtigruten today has a small share. American travel and lifestyle trends are confirming a growing interest for nature-, activity- and experiential-based holiday experiences. A Hurtigruten voyage is positioned perfectly in that regard as it offers authentic experiences close to the Norwegian coastal culture and majestic natural scenery as well as the remote regions of the Arctic and Antarctica,” says Daniel Skjeldam, Hurtigruten CEO.
To assist in that regard, Hurtigruten is now expanding its relationship with Global Voyages Group and has entered a strategic, integrated partnership with the Seattle-based firm. “We want a much more aggressive approach for the North American market place and expect significant growth in the years to come. Global Voyages Group has demonstrated extensive experience in the growing expedition style category, as well as with Alaska tourism, which makes them an ideal partner,” Skjeldam continues.
David Giersdorf, president of Global Voyages Group confirms that Hurtigruten is set up for success in the growing segment of customers requesting more tailor-made experiences during their holiday. “Americans find Norway unique and attractive and desire a more activity- and experience-based holiday. The voyages along the Norwegian Coast, Antarctica and Arctic are all appealing holiday options,” offers Giersdorf. “We are very optimistic and honored to be a partner to such a differentiated and unique brand as Hurtigruten and look forward to further strengthening our cooperation.”
For more information, please contact:
Magnus Wrahme, Senior VP Global Sales
David Giersdorf, President, GVG
Hurtigruten, which is celebrating its 120th anniversary this year, sails to the most remote of destinations – including Antarctica, Greenland and the Arctic’s Spitsbergen – as well as year round along Norway's coast and Europe in the spring and fall. The company’s fleet of intimate ships, which each carry 100 to 646 guests, allows travelers to enjoy the scenery and culture of the destination in a relaxed atmosphere. Additional information, brochures and reservations can be obtained from travel agents or Hurtigruten's visitor-friendly website, http://www.hurtigruten.us; by phone at 877-301-3117; or fax at 888-524-2145. To order brochures 24 hours a day, call 800-582-0835.
About Global Voyages Group
Based in Bellevue, WA, Global Voyages Group provides sales and channel management, integrated marketing solutions, reservations and business processing. The company also provides advisory services for product development, pricing and revenue management. http://www.globalvoyagesgroup.com
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