Purpose Advertising Updates and Revitalizes Majority of Services, But Why?

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A newer yet experienced advertising agency has recently made a lot of changes to their service offerings. Individuals not familiar with the internet marketing world are asking why.

Purpose Advertising
"Recently, Google has made a lot of changes. Therefore, we have made a lot of changes to keep up with the ever evolving industry. We always want to stay ahead of the curve to offer effective services," says Michael Sweigat President of Purpose Advertising

New Changes in Internet Marketing

A newer yet experienced advertising agency has recently made a lot of changes to their service offerings. Individuals not familiar with the internet marketing world are asking why. Recently, Google has made some pretty intense changes and Purpose Advertising has reformed to continue providing internet marketing services. Google’s most recent change that was the largest in years is called Hummingbird. Google changed the methods of ranking a website in the search results pages by incorporating user specific data such as search history, trends, social signals, IP location and more. Google is focused more on providing the correct answers in a question based query. Find out more about the Hummingbird update here. In addition, Google took away a very important tool for webmasters. In analytics, Google has decided to stop reporting the keywords users are typing into the search bar to find a website called keyword encryption. No need to be alarmed by the recent changes because Purpose Advertising has predicted changes such as these. Purpose continues to offer services that will not result in any negative results.

Purpose Advertising Launches Brand New Website

Of course the front end of the website is nice and shiny but what really matters is behind the scenes. Just like anything else in the world, just because it looks nice doesn’t mean it functions properly. Purpose Advertising has been performing on-site optimization for many years and now incorporates a few new features besides optimizing meta titles and descriptions. A new method is linking up a business website to all social media outlets. This is called authorship markup and the function is to tell Google who the author and publisher are for the content on a website. Purpose Advertising now incorporates schema.org markup for their local business information and products or services offered and can do the same for any businesses website. In addition, website speed has been a main focus which includes reducing the size of images, setting up page caching, minifying the size of code, and optimizing database tables to have a fast and effective website.

Getting Social with Pristine Content

Since Google clearly uses social signals in the search algorithm of ranking websites in the result pages, Purpose Advertising has bumped up their social game. Using special tools, Purpose is able to distribute content on their blog to automatically share on all registered social websites. They bring this unique setup to all of their clients who have a blog and choose to let Purpose Advertising manage the social activity. With literally billions of people on social websites, these web sites are the media outlets that every business needs to be a part of to keep up with the competition.

Currently, Purpose Advertising offers more services than ever, has done testing and experiments for new internet marketing services and are moving ahead in the Search Engine Optimization world. Contact these experts to help increase business before it’s too late.

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Michael Sweigart
since: 12/2009
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Purpose Advertising
since: 10/2012
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