Saint Jude Retreats Announces New Branding For Parent Company

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The Saint Jude Retreats is proud to announce that their parent company Baldwin Research Institute will update its corporate image in result to new and current research on the addiction and human development industry.

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Saint Jude Retreats Announces New Branding For Parent Company

Baldwin Research Institute is on the road of transformation in regards to brand design and representation point of view.

The Saint Jude Retreats an alternative traditional treatment centers is pleased to announce that their parent company Baldwin Research Institute is in the process of redesigning their brand. The brand redesign will include revamping the image of the organization, updating the corporate identity, while we still maintaining the original integrity of the research company.

The Baldwin Research Institute was founded in 1989 by Gerry Brown and Mark Scheeren, and soon after the Saint Jude Retreats was created as a product of the research these two men conducted. The Saint Jude Retreats marketing division will add updated research on alcohol and drug use trends, the successes of the Saint Jude Retreats program while updating the vision and complete image of the research institute.

The purpose of the Baldwin Research Institute is to recognize and publish current and factual trends in the addiction industry. The company has additionally completed years of research that oppose the disease theory of addiction. This older research will remain on the site and new findings will be added in 2014 that have been completed over the last few years. The new research will continue to point out the fact that addiction is not a disease, and treatment may be more harmful than successful in many cases.

Annie Kochneva, Social Media Coordinator is excited about the transformation process. She quotes, “Without going into too much detail just yet, we are excited to share with our guests, followers, employees and friends that Baldwin Research Institute is on the road of transformation in regards to brand design and representation point of view. Through the years the organization identity evolved to what it is today, and we are happy that we will finally be able to reflect that in Baldwin Research Institute’s online and offline presence. It is a change that we have embraced and we are working hard to implement it."

About Baldwin Research Institute and Saint Jude Retreats:
Baldwin Research Institute was created in 1989 by Gerry Brown and Mark Scheeren in an effort to help people realize that 12-step programs were not the solution to addiction. After studying the failed effects of 12 steps and it's lack of impact on sobriety, the Saint Jude Retreats was created as the original non-12-step program and first alternative to treatment. The co-founders continue to research growing trends in the addiction industry to educate substance users that addiction can be overcome through a permanent solution. The Saint Jude Retreats is a non-disease, non-treatment based drug and alcohol program implementing proprietary methodology called Cognitive Behavioral Education (CBE). The program is endorsed by internationally acclaimed professionals and addiction research authors such as Prof. David Rudy, PhD; Dr. Joy Browne and the late Joseph Vacca, PhD, among others.

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Melissa Kluska
Saint Jude Retreats
+1 (518) 842-3052 Ext: 211
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Susanne Herrmann
Saint Jude Retreats
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