Boardmans Brings the Cuisinart Range of Kitchen Appliances to Their Customers to Help Them to Master the Art of Fine Cuisine

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Boardmans brings the innovative and renowned Cuisinart range of kitchen appliances to South African cooking enthusiasts. Endorsed and loved by professionals around the world, this range helps cooks create fine cuisine masterpieces everyday in their own kitchen.

Boardmans kitchen appliances

The exquisite range of kitchen appliances from Cuisinart

All Cuisinart products are engineered for exceptionally long life, designed for ease of use and deliver excellent performance day after day.

Boardmans is proud to bring the prestigious Cuisinart brand to South African cooking enthusiasts.

Julia Child and James Beard were the first culinary experts to let people in on the Cuisinart secret, by hailing the food processor, introduced to America by the late Cuisinart founder, Carl Sontheimer in 1973, as a revolutionary kitchen appliance.

They saw the food processor as a quick and easy way to make fine food and healthy dishes.

Today, Cuisinart is certainly not limited to just food processors and has become a universally recognised name, endorsed by culinary connoisseurs such as Paul Bocuse, Jacques Pépin and Hubert Keller. The brand also truly embodies its French heritage – not only in its sophistication, its timeless elegance but also, inspired by a passion for food.

All Cuisinart products are engineered for exceptionally long life, designed for ease of use and deliver excellent performance day after day. Cuisinart culinary tools have come to be regarded as the defining machines in their field by chefs across the world.

The exquisite range of kitchen appliances each has many innovative features. The Multi-temp Digital Cordless Kettle (R1699.95) enables you to set the temperature of the water to ensure the best tasting cup of coffee or tea and has a built-in automatic Eco-feature, which puts the kettle in standby when not in use. The matching stainless steel Classic 4-Slice Toaster (R1699.95) has dual controls, making it two toasters in one unit and with 6 settings on each makes it easy to reheat, defrost or customize to get your perfect toast or bagel.

And last, but not least, is the Elite Collection 3.7L Food Processor (R5999.95), which takes food processing to a whole new level, with a revolutionary push-button lid system, which grates and slices as well as mixing, blending and chopping etc and which comes with 3 different sized interlocking mixing bowls and a 20 year guaranteed motor. It’s like having a professional assistant in your kitchen!

Chris Swart, head of Buying at Boardmans, commented, “We are delighted to have such an innovative and renowned brand in our stores. These appliances, endorsed and loved by professional chefs around the world, will help our customers to enjoy creating fine cuisine masterpieces every day in their own kitchens”.

The Cuisinart range will be available at the following Boardmans Stores: Eastgate, Design Quarter Fourways, Menlyn, The Pavilion and Canal Walk. Visit http://www.boardmans.co.za for more information.

Note to Editors: Full specification sheets on all the amazing features of each appliance are attached.

About Boardmans

Trust Boardmans, your home specialist store, to help you create an impression that lasts. Celebrate your world and get your home ready for any occasion with the best in kitchen, bedroom and bathroom brands. Visit our stores for the hottest seasonal trends, the widest range of international brands and great value. Go to http://www.boardmans.co.za for more information.

About ThankU

With more than 10 million loyalty cards, as well as a club membership programme, Edcon has the largest base of consumer credit customers in Southern Africa. Customers can now earn points whilst shopping their favourite international brands.

Issued on behalf of:            Boardmans
Contact:                    Chris Swart

Issued by:                Phatic Communications
Contact:                    Sarann Buckby
Cell:                     083 381 0710
Email:                             sarann(at)phatic(dot)co(dot)za

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Sarann Buckby

Chris Swart
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