Ladder Options Create Wave of Volume at GOptions

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The company, which recently launched ladder options, is reporting a significant increase in volume due to the adoption of the option type.

ladder options

GOptions’ newly introduced Ladder options surpasses even the most optimistic expectations for volume. The broker has provided some insights as to the development of the technological advances it has made. For starters, the actual numbers have been stellar and the company announced an increase of over 70 percent in volume for the month of October. The company doesn’t attribute the incremental lift entirely to the advent of the ladder options but more interestingly, it is just due to them being available.

While this may sound confusing, it’s really fairly straightforward. The adoption of yet another binary option type on their trading platform got many new traders to take a stab at making profits. However, the majority simply looked on the new product as a means of better gauging the price action in the markets to make better decision. In essence the ladder options are actually allowing traders to take a far more in-depth view of the broker’s pricing and can thus make better trades.

The broker lists 5 possible prices for options, 2 above, 2 below and 1 at the current market rate. Each available strike price offers the trade the ability to either take an up or a down option. Each level of pricing provides different payouts and the interesting aspect of this is that the payout on any given option can reach 1250% or even more.

This added ability to see the real depth of market pricing has allowed the brokerage to increase volume simply by virtue of creating more customer confidence in what they see. All too often, traders are left wondering whether the price on screen is real or even available. With the advent of ladder options, GOptions is able to fully engage the customer with an incredible breadth of pricing that makes it clear what is happening in the market and can even clue the customer into possible moves in the market. That last part is what has spurred volume for the brokerage.

The price modeling visualized on the screen for the customer provides the ability to quantify the likelihood of a particular move in the markets. So for example, if the payout on a a specific direction above or below the market was 500 percent and is now 300 percent, the trader can be sure that the possibility of said move is now increased because the presumed profit on the move is lower or more obvious.

This engagement is creating a huge wave of volume for the company and much interest.

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