PR News to Host Press Release Writing Webinar on December 6

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PR News will host the webinar, "Press Release Writing 101: How to Write Relevant, Share-Worthy Releases," on Friday, December 6, 2013.

Designed specifically for communications and marketing professionals, PR News will host the upcoming webinar “Press Release Writing 101: How to Write Relevant, Share-Worthy Press Releases” on December 6, 2013 from 1:30 p.m. to 3 p.m. ET. At this webinar, a panel of communications experts will teach attendees how to better leverage their writing and encourage others to share their brand story.

More information is available at

Speakers for this December 6 webinar include Jana Telfer, associate director of communication science for Centers for Disease Control and Prevention; Myra Oppel, regional communications vice president at Pepco Holdings, Inc.; and Eban Howell, vice president at HIGH10 Media.

To register for this webinar, visit:

Attendees will leave this 90-minute webinar with the know-how to:
-Write strong headlines, subject lines and leads
-Better position your product within a narrative
-Use press releases as branding collateral within a larger communications strategy
-Maximize your SEO tactics
-Learn where and when to deliver your press releases
-Organize your pieces to express the most important message points
-Deliver efficient, concise written content
-Avoid spam filters
-Glean the best quotes for storytelling
-Integrate social media into your press releases
-Simplify news releases for reporters

Despite all of the shiny new digital tools PR pros have at their disposal, the press release continues to be a must-have tool to compete in the content universe. Thus, it's extremely vital to keep that tool sharp. Our panel of speakers will teach you the essentials to craft timely, relevant and, most importantly, shareable press releases that will position your brand in the middle of conversations and at the top of search rankings.

For more information or to register online, visit

The registration rate is per office location and come with a full year of online access to the on-demand version. There are also CDs available for purchase. For registration questions regarding this webinar, contact Kristina McHale at kmchale(at)accessintel(dot)com.

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit

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Kristina McHale
PR News
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