Healthcare.gov Signups Rapidly Trending Downward, According to eDataSource

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eDataSource today released preliminary data from its ongoing email marketing research and monitoring of email activity from Healthcare.gov. According to initial numbers, new account creations at Healthcare.gov have been rapidly trending downward since early October 2013.

eDataSource, the leading provider of insights into the email marketing, social media and ecommerce activities of major retailers, today released preliminary data from its ongoing email marketing research and monitoring of email activity from Healthcare.gov. According to initial numbers, new account creations at Healthcare.gov have been rapidly trending downward since early last month, shortly after the site was launched.

Based on the send volume of confirmation emails confirming account creation at the site, only about 3 million people, or less than 1% of the entire United States population, have created accounts so far in October and November.

The most significant number of new account creations at Healthcare.gov occurred during the first two weeks of October. But since then, signups have tapered off, dropping nearly 20% on average every week.

"The good news, however, is that the U.S. Department of Health and Human Services selected an established email service provider, GovDelivery, to deliver the emails on behalf of the site and the emails are reaching their intended recipients' inboxes at an extremely high rate," said G.B. Heidarsson, Chief Operating Officer of eDataSource.

"The number of signups for this current week does seem to be reversing the downward trend slightly, though. We will, of course, continue to monitor future email trends from Healthcare.gov as well as from state healthcare exchange sites."

About eDataSource

Founded in 2003, eDataSource (http://www.edatasource.com) is the worldwide leader in competitive intelligence for email, social media and ecommerce activity, based on active monitoring of digital activities of more than 20,000 site domains. The company provides strategic analytics products and services for online marketers, investors, publishers and their service providers.

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