The book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present and promote data.
(PRWEB) November 25, 2013
John Wiley and Sons, Inc., announces Cool Infographics: Effective Communication with Data Visualization and Design (Wiley, 978-1-118-58230-5, October 2013, US $39.99). The use of infographics online has exploded in the last few years and has become a go to visual format for engaging target audiences online. This innovative marketing book gives a first-hand look into how infographics are made and promoted online. The book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present and promote data.
Written by Randy Krum, founder and president of InfoNewt and creator of CoolInfographics.com, topics featured in Cool Infographics include:
- Explaining why infographics and data visualizations work.
- Sharing the tools and techniques for creating great infographics.
- Covering online infographics used for marketing, including social media and search engine optimization.
- Demonstrating how to market your skills with a visual, infographic resume.
- Exploring the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers.
Cool Infographics: Effective Communication with Data Visualization and Design is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a list of retailers, visit http://www.wiley.com/buy/9781118582305. For additional information about the book or author, visit http://www.coolinfographics.com.
About the Author:
Randy Krum is founder and president of InfoNewt, an infographic design and data visualization company, and the creator of Cool Infographics (coolinfographics.com). He designs infographics for both online publications and internal communications, and consults on building infographic landing pages, social sharing links, infographic SEO, reaching key influencers, and tracking results.
Wiley is a global provider of content-enabled solutions that improve outcomes in research, education, and professional practice. Wiley’s Professional Development business creates products and services that help customers become more effective in the workplace and achieve career success. It brings to life the ideas and best practices of thought leaders in business, finance, accounting, workplace learning, management, leadership, technology, behavioral health, engineering/architecture, and education to serve these communities worldwide.
Founded in 1807, John Wiley & Sons, Inc. (NYSE: JWa, JWb), has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's website can be accessed at http://www.wiley.com.