Nationwide Truck Wraps Manufacturer Comments On Jamaica Tourist Board’s Larger-Than-Life Advertising Campaign

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JMR Graphics, a nationwide truck wraps manufacturer, comments on the Jamaica Tourist Board’s new advertising campaign, launched in Times Square.

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JMR Graphics, a nationwide truck wraps manufacturer, comments on the new “larger than life” advertising campaign launched by the Jamaica Tourist Board.

According to a November 13, 2013 article published by The South Florida Caribbean News titled “The Jamaica Tourist Board Unveils New Advertising Campaign and Launches Destination-Wide Deal,” the Jamaica Tourist Board (JTB) placed the world’s largest stress ball in the middle of Times Square in New York City. The stunt was a part of their new advertising campaign “Jamaica – Get All Right.”

Passerby was encouraged to squeeze the 24-foot ball to de-stress. JTB members were also on-site, giving away free trips to Jamaica. The goal of the campaign was an obvious call to action for travelers to visit the island. Jamaica is directly associated with relaxation and “a calm state of mind.”

John Lynch, Jamaica’s Director of Tourism further explains the board’s vision. “The Jamaica Tourist Board’s vision is to convey Jamaica as more than a vocation location; a place where visitors feel a relaxed, undeniable bond to the destination,” he says. “We want people to think of Jamaica as their home away from home; a place where they can ‘Get All Right.’”

TJ Pannell, a representative of JMR Graphics, a nationwide truck wraps manufacturer, further comments on the advertisement. “This was an extremely well thought out stunt by the JTB. First off, the advertisement, which promotes the idea of de-stressing, was placed in the middle of a melting pot full of stressed out professionals and city workers. This allows the JTB to reach its most relevant audience,” he says. “Secondly, Times Square is considered the ‘Crossroads of the World’ with thousands and thousands of people passing through it every day. The sheer exposure the advertisement will receive from simply being placed in Times Square is phenomenal.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Joseph DeRicco
JMR Graphics
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Scott Darrohn
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JMR Graphics Inc.
since: 07/2012
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