Motif Investing Releases New Infographic Showcasing Holiday Shopping Trends

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Motifs Such as “Hot Retail” and “Couch Commerce” Offer a Unique Way to Translate Holiday Trends into Investments

Taking Stock of the Holidays

Motif Investing, an innovative online broker that pioneered low-cost, ideas-based investing, today released the “Taking Stock of Holidays” infographic which was designed in partnership with, the personal-finance management service. The new infographic features holiday shopping forecasts and data that can help investors profit from the shortest holiday season in a decade.

“Smart investing is all about staying abreast of the latest trends,” said Hardeep Walia, founder and CEO of Motif Investing. “Our holiday shopping-related motifs give those who are optimistic about the shortest holiday retail season in a decade a way to invest in e-tailers or traditional retailers.”

Motif Investing developed two motifs -- indexed-based baskets of stocks -- that allow investors to invest in the potential success of the holiday season. The Hot Retail motif is focused on growth oriented companies with physical stores. The other, Couch Commerce, consists of online retailers. Both have outperformed the S&P 500′s 31.9% return over the past year: Hot Retail is up 35.9% while Couch Commerce has risen 55.7%.

Hot Retail contains apparel and footwear companies such as Buckle, Nike and Foot Locker; home furnishing stores such as Home Depot and Bed, Bath and Beyond; department stores such as Target and TJX; specialty stores such as Tractor Supply and Williams-Sonoma; and fashion and jewelry companies such as Tumi Holdings and Signet Jewelers.

The Couch Commerce motif includes travel companies such as Priceline and Expedia; e-tailers such as Amazon and Shutterfly; auction and marketplace companies such as eBay and Copart; and discount e-tailers such as Vipshop Holdings and RetailMeNot. Couch Commerce has benefited from the trend toward moving purchases online. In each year since 2010, e-commerce has grown more than 16%. The annual growth rate for off-line retailing has been between 4.5% and 7.3%.

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About Motif Investing
Motif Investing is an online broker that lets people invest in ideas based on insights, strategies, events and trends. The company, based in Silicon Valley, is changing the face of online investing through innovative, transparent social tools that allow individuals and investment advisors to invest in stock and ETF portfolios built around everyday ideas and broad economic trends—and even create motifs from scratch. Motif is a registered broker-dealer and a member of SIPC. The company’s investors include Foundation Capital, Goldman Sachs, Ignition Partners and Norwest Venture Partners. Board members include former SEC Chairman Arthur Levitt and former Wall Street executive Sallie Krawcheck. Learn more at

Investing in securities involves risk, including the possible loss of principal; individual investments or a collection of individual stocks such as motifs which are concentrated in an idea or theme may face increased risk of price fluctuation over more diversified holdings due to adverse developments within a particular industry or sector.

The information provided is not a solicitation or recommendation for an investor to consider any particular investment or strategy. Each investor needs to review their own investment strategy for their particular situation and to determine the suitability of an investment and tolerance for risk. Investor are responsible for all investment decisions they make. Past performance is no guarantee of future results.

The performance of an index is not representative of returns an investor can expect to achieve. Indexes are unmanaged, do not consider certain fees and expenses as part of their performance and cannot be invested in directly.

Motif Investing, Inc., and Investor’s Business Daily are separate and unaffiliated companies.

(C)2013 Motif Investing, Inc. All rights reserved.

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