TANI Brings Superior Men's Underwear Line to U.S.
Brooklyn, NY (PRWEB) November 25, 2013 -- Over the past 25 years, Tani has become synonymous with innovation and excellence in the evolution of men’s underwear. Tani not only meets, but exceeds the underwear performance and comfort demands of the modern men wearing them. With over 300 branded stores and distribution in over 20 different countries, Tani is now bringing their highly acclaimed men's underwear line to the United States.
While mass brands squeeze margins greatly diminishing quality, Tani’s approach is the complete opposite. Designing underwear that meet the varied needs of the extremely active and multi-faceted modern American man, Tani’s line offers diverse and innovative collections designed for the man who respects and expects quality and innovation in his products.
“My personal quest for a quality men’s underwear line lead me to Tani. I am thrilled to be able bring our unique men’s line in America,” said Adam Dinkes, President, Tani USA. “Blending superior quality, luxury and advanced technology, Tani sets the new standard in men’s underwear.”
“Your underwear should reflect your lifestyle. It should reflect who you are and correlate with your life’s many moods, occasions and situations,” says Yarden Gagnon, Underwear Designer, Industry Expert and an Advisor for Tani. “Tani is changing the way men think about underwear, offering lines that are lifestyle focused rather than simply an irrelevant base layer.”
One touch and you feel the Tani difference. With an emphasis on developing superior fabrics, Tani utilizes state-of-the-art knitting technologies, the highest possible percentage of the finest high-performance, natural fibers and premium yarns, to create a product line unlike anything seen before in men’s premium underwear.
As one would expect, each Tani collection integrates the required critical benefits for any premium underwear brand such as anti-microbial and moisture management properties. But what truly sets Tani apart is being the first-to-market with the most advanced branded fibers that offer the Tani man superior fit and comfort, unprecedented stretch and recovery, and industry leading durability. Additionally, unlike most underwear brands that outsource manufacturing, Tani owns and operates its own manufacturing facilities.
“Having our own manufacturing facilities is an important point of difference between us and other newly introduced men’s underwear brands in the US,” says Dinkes. “For example, we can offer retailers a complete never-out-of-stock (NOS) basics programs in each of our collections.”
Tani is designed and based on the four cornerstones of the Tani brand: Tailored, Athletic, Natural and Innovative. The U.S. collection will launch with five distinct collections, each designed to meet the specific and unique needs of today’s busy Tani man:
AIR FITNESS: Designed to be worn for athletic and everyday activities, Air Fitness keeps you cool and comfortable in any situation. Our three-dimensional pique knit creates tiny pockets of air that helps regulate your body temperature, keeping you cool where you need it most. The SUPERFINE Tencel wicks away 50 percent more moisture than cotton.
FRESH COOLING PERFORMANCE: Extreme conditions call for high performance fibers. Superfine Cupro, combined with the most sophisticated Japanese polyester, creates a fabric that that performs to extremes. With a built-in moisture management system that keeps you cool and dry, the Fresh Cooling Performance collection keeps you cool on the hottest days, during the most intense workouts and even in the most tropical of climates.
LUXURIANCE: The line uses the most advanced knitting technologies to create fabrics never before seen in men’s underwear. The Luxuriance collection is lighter, but much denser than traditional fabrics of this weight, making it highly durable and long lasting. These intricate, limited edition patterns and textures are created by using the thinnest fibers and most complex technologies. Not only beautiful and colorful, this underwear fits, contours and performs for complete comfort.
EVERYDAY SILK TOUCH: The Everyday Silk Touch collection is the most comfortable underwear you’ll ever put on. Soft to the touch and designed for complete comfort. Featuring the finest Micro Modal Air fibers that are lighter and finer than even silk, Everyday Silk Touch ensures a superior smooth and durable fabric finish that keeps you cool and dry making them perfect for every day comfort.
SWISS COTTON: With only three percent of the world’s cotton crop fine enough for Tani, these pieces have an air of rarity. The fabric is so sophisticated that its smoothness and regularity is a first in men’s underwear.
Tani ups the ante for underwear performance and luxuriousness. Whether it is the extreme lightness and fineness of the Silk Touch Collection or the natural cooling of the Air Collection that caters to sensitive skin, there is something for every man.
Incredibly luxurious, naturally comfortable and long lasting. Tani offers classic colors such as white, black, grey and navy. The brand releases new styles, rich colors and sophisticated patterns on a seasonal basis. Tani’s FW 2013 collections are currently available at http://www.TaniUSA.com, as well as select other online and at select high-end boutique retailers.
David Thalberg, BrandStand, +1 917-952-2580, [email protected]
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