Dataium ASI: Hybrids Gain Interest Going Into Holidays

Share Article

Interest Rises in Compacts and Crossovers As Shoppers Seek Better Fuel Economy

Dataium logo
Automotive shoppers shifted their focus in October, largely driven by new model announcements with a focus on fuel economy and affordability. Two hybrid vehicles were also present on the Dataium ASI Top Ten.

Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The Dataium ASI index decreased 1.8% from the previous month, suggesting a slight decline in overall auto shopping interest moving into the beginning of the holiday shopping season.

Dataium predicts the US Retail SAAR in November 2013 to be 12.4 million units, a 3.9% decrease from October.

Automotive shopping interest increased across compact sedan and crossover segments from the previous month, rising 7.3%and 1.9% respectively. Shopping interest in midsize sedans decreased 0.6%, and trucks decreased 16.6%.

Automotive shoppers shifted their focus in October, largely driven by new model announcements with a focus on fuel economy and affordability. The Mercedes Benz CLA series saw the most notable gain in automotive shopping interest thanks to the announcement of 2014 models, including an affordable entry under $30,000. The Volkswagen Jetta experienced the second highest increase in shopping intensity after the announcement of 2014 models, featuring improved gas mileage and a redesigned engine. The Subaru Forester experienced a 137% sales increase in October, and similarly experienced the third largest increase in shopping intensity for the month, as new 2014 models arrived in showrooms mid-month. Rising shopper interest towards these vehicles in October indicates that November sales should increase in turn.

Two hybrid models were also present on the Dataium ASI Top Ten this month, indicating that shoppers are seriously considering fuel efficiency as they browse vehicles. New 2014 Toyota Prius V models arrived in showrooms in October, and experienced the eighth highest increase shopping interest in the same month, suggesting sales will increase during the holiday season thanks to more affordable pricing and better fuel economy.

Dataium provides data and research on auto shopper/buyer behavior nationally, and by specific makes, models, vehicle segments, and markets. The index has proven to be very accurate in predicting future trends, consumer intent and desire, and promotional media impact on consumer behavior. The national ASI report is available for download at Dataium reports and dashboards are available on a subscription basis or may be customized to access in-market behavior, sales forecasting, advertising effectiveness, inventory alignment, digital marketing performance, and website design proficiency.

To request complete access to Dataium's ASI predictive modeling tool on future consumer demand by make, model, trim level, segment, region, and market, contact Dataium at

About Dataium, LLC
Dataium is the largest aggregator of online in-market automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection, analysis, proprietary research and reporting technology, and is also known for its ASI™ index. For more information, visit, email: info(at)dataium(dot)com, or call 877-896-DATA (3282).

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tarynne Rodney
+1 6153481494
Email >

Andrew Glasscock
since: 06/2009
Follow >
since: 04/2010
Like >

Follow us on
Visit website


November 2013 ASI Ranking - Top Ten Greatest Shopping Intensity Gains