Grapevine Wine Shoppe in Michigan Sees Explosive Success with SMS Marketing

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Liquor store in Michigan sees great success utilizing text messaging campaigns from SMS Masterminds licensee

The text message broadcast sent to Grapevine Wine Shoppe's customer database.

Grapevine Wine Shoppe, located in Sterling Heights, Mich. has seen an incredible response utilizing a mobile text messaging marketing campaign with SMS Masterminds licensee Just one week after the two businesses began working together, the liquor store had a loyal client database of 284 customers. After 36 days, that database has grown to over 600 customers.

Local mobile and loyalty marketing expert Steve Kassab, owner of, began helping the liquor store with their marketing efforts in October. An affiliate of SMS Masterminds, a national mobile and loyalty marketing agency which licenses its technology and software to entrepreneurs around the country, Kassab currently manages multiple merchants in Macomb and Oakland counties, Michigan, offering SMS deals to consumers.

Success with Mobile

Grapevine Wine Shoppe in Shoreview, Mich. installed their Loyalty Rewards Kiosk to capture a loyal customer database and send text messages, or “broadcasts,” to that database on Oct. 18, 2013. With a goal of reaching a database of a modest 50 customers in their first month, the liquor store more than quadrupled that figure in the first week. One of their very first broadcasts, sent to 284 recipients on Oct. 25, was incredibly successful in driving business.

The message read, “Grapevine Loyal's: FREE OSKAR BLUES BEER SAMPLING TODAY FROM 6PM TO 7:30 Show this text and get 10% OFF ANY Oskar Blues Purchase. CHEERS!!”

The highly targeted, aggressive offer resulted in a 558 percent increase in number of check ins. With an average of 40 check-ins per day, the broadcast brought in a total of 143 check-ins —effectively bringing in an extra 103 customers during the 24 hours following the broadcast.

What is a Mobile Program?

While the mobile and loyalty marketing industry continues to grow, there are numerous options for business owners to consider. While many of these SMS Marketing companies use the outdated “Text to Join” opt-in system, in which a consumer must text a keyword to a short code, SMS Masterminds has revolutionized the industry. Their Loyalty Rewards Kiosk, a custom creation by the Masterminds, is a tablet with its own operating system specifically designed to be utilized with the SMS Masterminds mobile and loyalty marketing program.

Installed at the point-of-sale or similarly easy to find place in a business, the Loyalty Rewards Kiosk makes joining a mobile campaign as easy as typing in a nine-digit phone number on a touch screen. Customers who opt-in this way also have the option to “like” the business’ Facebook page.

This system is revolutionary because it eliminates the need for an app or a smartphone, and even landlines can participate in the loyalty program which functions much like traditional punch cards — without the hassle of keeping track of a piece of paper or loyalty card. This ensures all consumers feel included in a business’ loyalty program. The Loyalty Rewards Kiosk also builds the business’ customer database, which can be utilized in many different ways.

For more information about SMS Masterminds services or accomplishments, please visit, email info(at)smsmasterminds(dot)com or call us at 877-541-8398.

About SMS Masterminds:

SMS Masterminds is a technology company founded in 2009 by serial entrepreneur Alex Minicucci that is changing the way mobile marketing services are used by small and medium sized businesses. This new integrated, data-driven approach combines the core functions of SMS/text messaging, mobile web and email helping businesses create stronger relationships with their customers through the use of proprietary social and mobile marketing tools.

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Nicole Jacobsen
SMS Masterminds
since: 08/2010
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