Pluggz Announces a Holiday Unveiling at STORY NYC

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World-Renowned Grounding Shoes to Be Presented by Cutting Edge Retailer to Support Small Businesses

Pluggz announces a new “Get Grounded, Change Your Shoes, Change Your Life” event taking place at STORY in New York, New York on November 25th, 2013.

Already popular around the world, Pluggz footwear is changing the way people wear shoes and is garnering national attention. Recently the leading edge NYC retailer, STORY discovered the shoes and enthusiastically invited Pluggz to unveil their line to its savvy NYC consumers. The groundbreaking event is unique and represents an editorial gift guide coming to life to tell the unique stories of small businesses like Pluggz.

With the support of American Express, the creator of Small Business Saturday and the nationwide Shop Small movement, STORY will design a holiday shopping experience to both engage and inspire; its 2000-square foot home celebrating the stories of small businesses across the country.

STORY will transform into a warm and easy-to-shop environment centered on companies that are working to make a difference. Customers are welcome to shop, learn about Pluggz and other small businesses and enjoy a holiday beverage while completing the holiday shopping list all while supporting the nationwide movement to Shop Small®. Home for the Holidays will feature Pluggz fall and holiday collection for sale and debut their new Spring line along with 150 other independent unique and curated brands.

Sharon Whiteley, CEO of the Pluggz line stated “We are proud to be included in this season’s selection of innovative products at STORY. Their stellar concept store is an environment which is very aligned with our values and mission.”

About Pluggz

Pluggz reconnect you with the bounty of natural energy that lies right beneath your feet. This is called grounding, also known as earthing and being grounded is good for your body. Scienctific studies have shown that we have too many free radicals floating around our bodies which can cause discomfort, pain, inflammation, listlessness and all sorts of havoc, and being electron balanced – grounded -- helps to neutralize these harmful free radicals and helps return people to a more normalized healthy body state. And that’s what Pluggz do. The proprietary technology in every pair of Pluggz has a custom formulated conductive carbon and rubber plug which simply and naturally acts as a conduit, allowing free flow of electrons to flow into our bodies when we walk directly on the ground. This includes concrete sidewalks, grass, sand, soil, unsealed tile and stones. For more information, please visit


STORY is rewriting the rule by integrating the conventions of retail and media in its 2000-square foot space in Manhattan’s burgeoning 10th Ave. retail corridor. Editorial and ever-changing, STORY's concept shop takes the point of view of a magazine, changes like a gallery, and sells things like a store. Every four to eight weeks, “STORY” changes out all merchandise and interior design to reinvent the store around a different plot line. STORY follows the successful soft launch of Rachel Shechtman’s widely lauded beta exhibit “A Startup Store” in December 2011. On behalf of STORY and its innovative model, Shechtman has been included in the June 2012 issue of “Fast Company’s 100 Most Creative People in Business,” Fortune Magazine's 40 Under 40 list for 2013 and was a featured speaker at TED X Hollywood.

For more information, contact Kirstin Robison, Pitch Public Relations, KRobison(at)PitchPublicRelations(dot)com or 480.363.5371.

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