Aesop Warned About Changes in Obamacare and Inspired Marketing Tips by Kruger that Can Spark the Profits of Small Businesses

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Kruger’s upcoming book, “Aesop’s Rules: Timeless Marketing Strategies for Entrepreneurs” conveys 12 marketing tips for small business owners and managers.

According to Aesop, the moon once asked her mother to make her a gown that would fit her well. “How can I make a gown to fit you when you are first a new moon, then a full moon, and then neither one nor the other? The moral of the story is “Changeable people are not easily satisfied.”

President Obama has changed the Affordable Care Act (Obamacare) numerous times. He decided to give waivers to labor unions, big business, and politicians. His appointee, Kathleen Sibelius, Secretary of Health and Human Services, added regulations to the law that set standards for health insurance policies. For example, she deemed that any policy that changed or does not cover maternity and addiction benefits is illegal.

In order to abide by Obamacare's regulations, health insurance companies are cancelling an accelerating number of group and individual policies. Experts predicts that about 120 million people will lose their health insurance policies. Most must pay substantially more for unneeded benefits and many are losing their doctors and hospitals. Recently, President Obama offered to fix this problem, but insurance companies cannot offer illegal healthcare policies even if they wanted to do so.

All of these changes have wreaked havoc on the healthcare industry. In response, President Obama has blamed insurance companies, the media, and Republicans for problems of his own making. As Aesop warned, changeable people, such as President Obama, are not easily satisfied.

Likewise, Aesop's fables can also refer to marketing strategies. They inspired 12 marketing tips for owners and managers of small businesses. Dr. Betsy Kruger's upcoming book, "Aesop's Rules: Timeless Marketing Strategies," summarizes 12 ways to profit from the 80/20 rule.

For example, an Aesop Fable about a lioness and a vixen conveys that “quality, not quantity counts.” This fable inspires the primary Aesop Rule: Focus on quality. This rule coaches small businesses to target high-quality customers, rather a quantity of less profitable customers.

Her tips coach small businesses to describe, delight, and duplicate the top 20% of their customers. They advise entrepreneurs to delight them with products and services, promote to them with empathy, and to reward key customers, rather than complainers. Small businesses can duplicate their key customers by targeting similar prospects. Dr. Kruger predicts, "When prospects become highly profitable new customers and replace less profitable customers, your profits will quadruple."

Each of her marketing tips is a rule for profiting from the 80/20 rule. According to scientists, the 80/20 rule predicts that the top 20% of customers will generate 80% of the profits. Scientists confirmed that key customers will be 16 times more profitable than other customers. Dr. Kruger believes that "Aesop's Rules" will spark the profits of a small business.

The 80/20 rule is the foundation of Dr. Kruger's upcoming book. All 12 of Aesop’s Rules are posted on her website. "Aesop's Rules" inspire entrepreneurs to grow their profits with the 80/20 rule.

Business Expert Press published her first book, “Top Market Strategy: Applying the 80/20 Rule” in 2011. Marketing professors around the world are adopting her book for their marketing classes. Barry Silverstein praises her college supplement as a “profit-generating tool.”

In summary, provides marketing tips to entrepreneurs and small business owners. Her upcoming book, "Aesop’s Rules: Timeless Marketing Strategies for Entrepreneurs" coaches them to create action plans that will spark their profits.

Dr. Betsy Kruger is a professional speaker, business coach, and published author. She founded Strategic Power, an A+ rated company with the Better Business Bureau. Dr. Kruger has over fifteen years of experience in leading marketing research projects for a variety of corporate clients. She has taught marketing for over ten years at the Thunderbird School of Global Management and other business schools and has coached thousands of start-up entrepreneurs to be successful. Her coaching, writing, and speaking are helping entrepreneurs around the world.

Kruger has been a guest on many syndicated radio shows. She will gladly customize her ideas for your audience. Please contact Betsy Kruger directly for media interviews, speeches, and articles.

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Betsy Kruger
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